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A Health Check for Your Salesforce Marketing Cloud Implementation: Common Mistakes to Avoid for Non-Profit Organizations

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Introduction More and more not-for-profit organizations have been using Salesforce Marketing Cloud recently- it’s not only a state-of-the-art marketing automation platform, but when set up mindfully, it can really help improve supporter engagement, and awareness and overall increase the impact of marketing campaigns. Even though there is a significant non-profit discount – Marketing Cloud is …

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Common Challenges Non-Profit Organizations face in Salesforce Marketing Cloud Implementations and How to Overcome Them

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Introduction We know that non-profit orgs are more or less the last hope for humanity – they are the last line of defense preventing the world from descending into chaos. Maybe this is overstating things a little, but most non-profits are at least trying to make the world a better place. That being said, it’s …

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Exploring Salesforce Marketing Cloud CloudPages

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Introduction Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables companies to create and deliver personalized customer journeys across multiple channels. One of Marketing Cloud’s key features is Cloud Pages, a powerful tool that allows companies to create custom landing pages and microsites that can be used to promote products, capture leads, and …

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Implementing Azure SSO with Salesforce Marketing Cloud

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Introduction Azure AD integrates seamlessly with various applications and services across the Microsoft ecosystem. This makes it easier to integrate Marketing Cloud with other Azure AD-enabled services, such as Microsoft 365, Dynamics 365, and other third-party applications, creating a unified ecosystem.  Marketing Cloud Connect SSO with Azure AD simplifies user access, enhances security, improves productivity, …

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Importance of Sender Policy Framework (SPF) in Salesforce Marketing Cloud

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Sender Policy Framework (SPF) is an email authentication standard developed by AOL that compares the email sender’s actual IP address to a list of IP addresses authorized to send mail from that domain. When it comes to using SPF with Marketing Cloud, you need to configure the SPF record for your domain to include Marketing Cloud’s sending …

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Simplifying Marketing Analytics with Datorama Insights

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About Datorama Datorama is a Marketing Intelligence Tool used for Reporting, Visualization & Analytics specializing in Marketing data. Its key capabilities are: Out of the Box Integration (OOTB) with leading marketing channels. AI (Artificial Intelligence) aggregation & reporting of the industry standardized KPIs across the channels. Unification & Harmonization of the data More speed to …

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Understanding Automation Data Views in Salesforce Marketing Cloud

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What are data views? Marketing Cloud Data_views, are nothing but the pre-built back-end Data Extensions that provide information about automations. These data_views let you to create different views of the data stored in a DataTable. These Marketing Cloud Data_views are generally used to fetch information about your subscribers and use that information for future analysis. …

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How do you choose which cloud suits better for your business:- Sales Cloud or Service Cloud?

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In today’s rapidly evolving business landscape, exceptional customer experiences have become paramount for organizations seeking sustainable growth and long-term success. Salesforce, the world’s leading customer relationship management (CRM) platform, offers a suite of powerful solutions to cater to diverse business needs. Two prominent offerings within its arsenal are Salesforce Sales Cloud and Service Cloud. While …

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How can Hospitality Industry Marketers Choose Between Marketing Cloud, Marketo, Eloqua, and Pardot

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Every industry needs marketing to push its goals to greater heights in this age of technology. But, deciding which marketing tool to opt for is more than a necessity. Salesforce Marketing Cloud, Adobe Marketo, Oracle Eloqua and Salesforce Pardot are four popular marketing automation platforms that can help hospitality businesses create personalized marketing campaigns, improve …

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Understanding Conversion Tracking in Salesforce Marketing Cloud for a Non-Profit with a Case Study

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The concept of conversion tracking enables measurement of the frequency of achievement of marketing objectives using specific metrics. Simple activities like purchasing something, downloading a white paper, or even seeing an important webpage can all be counted as conversions when evaluating the performance of campaigns Track click-through data at a deeper level with Conversions Tracking, …

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