Author name: Kriti Gupta

Kriti is the Functional Lead at Genetrix. She has worked on numerous successful Marketing Cloud implementations and campaigns in her career. She loves learning new concepts regarding technology (and everything Science-y).

A Health Check for Your Salesforce Marketing Cloud Implementation: Common Mistakes to Avoid for Non-Profit Organizations

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Introduction More and more not-for-profit organizations have been using Salesforce Marketing Cloud recently- it’s not only a state-of-the-art marketing automation platform, but when set up mindfully, it can really help improve supporter engagement, and awareness and overall increase the impact of marketing campaigns. Even though there is a significant non-profit discount – Marketing Cloud is …

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How can Hospitality Industry Marketers Choose Between Marketing Cloud, Marketo, Eloqua, and Pardot

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Every industry needs marketing to push its goals to greater heights in this age of technology. But, deciding which marketing tool to opt for is more than a necessity. Salesforce Marketing Cloud, Adobe Marketo, Oracle Eloqua and Salesforce Pardot are four popular marketing automation platforms that can help hospitality businesses create personalized marketing campaigns, improve …

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5 Tips Every Salesforce Marketing Cloud Admin Needs in 2023

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As a Salesforce Marketing Cloud Administrator, your role is critical in ensuring the success of your organization’s marketing initiatives. In 2023, there are many exciting new features and updates that a Salesforce Marketing Cloud Admin leverage to improve the effectiveness of marketing campaigns being run in the org. To help you stay ahead of the …

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Improving your Business’ ROI with Salesforce Marketing Cloud Conversion Tracking

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We have designed an extensive email marketing campaign with beautiful emails and a well-segmented audience base. But once that campaign has been deployed, how do you determine whether the campaign was successful or not? We need to know whether the email we sent out was received well by audiences and if they engaged with the …

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Build a cross-cloud Custom Preference Center in Salesforce Marketing Cloud (with attached package)

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Introduction  Each email is designed with a few staple elements, no matter the platform they are being designed on or the person they are being designed by. These elements are the header, the body, and the footer.   The footer is an interesting part of the email because it contains a lot of information about …

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Passing the SFMC Email Specialist Certification​

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Salesforce Marketing Cloud is used by most of the biggest corporations in the world.This software is not only efficient, it is also multi-purpose and user-friendly. Most of the marketers, consultants and developers working on Salesforce Marketing Cloud prefer to undergo the official certification exams conducted by Salesforce to keep up with the current developments and …

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Understanding Data Extensions in Salesforce Marketing Cloud

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Data Extensions form an integral part of Salesforce CRM. A data extension, in layman terms, is a table containing various fields of data related to subscribers. Data extensions are required for carrying out a bevy of tasks in Marketing Cloud, especially Email studio. They come in handy while conducting email sends, and also to hold …

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