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A Health Check for Your Salesforce Marketing Cloud Implementation: Common Mistakes to Avoid for Non-Profit Organizations
Introduction More and more not-for-profit organizations have been using Salesforce Marketing Cloud recently- it’s not only a state-of-the-art marketing automation platform, but when set up mindfully, it can really help improve supporter engagement, and awareness and overall increase the impact
Common Challenges Non-Profit Organizations face in Salesforce Marketing Cloud Implementations and How to Overcome Them
Introduction We know that non-profit orgs are more or less the last hope for humanity – they are the last line of defense preventing the world from descending into chaos. Maybe this is overstating things a little, but most non-profits
Exploring Salesforce Marketing Cloud CloudPages
Introduction Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables companies to create and deliver personalized customer journeys across multiple channels. One of Marketing Cloud’s key features is Cloud Pages, a powerful tool that allows companies to create
Implementing Azure SSO with Salesforce Marketing Cloud
Introduction Azure AD integrates seamlessly with various applications and services across the Microsoft ecosystem. This makes it easier to integrate Marketing Cloud with other Azure AD-enabled services, such as Microsoft 365, Dynamics 365, and other third-party applications, creating a unified
Importance of Sender Policy Framework (SPF) in Salesforce Marketing Cloud
Sender Policy Framework (SPF) is an email authentication standard developed by AOL that compares the email sender’s actual IP address to a list of IP addresses authorized to send mail from that domain. When it comes to using SPF with Marketing Cloud,
Enhance Subscriber Engagement with Interactive Email Form Blocks
Introduction: Effective communication is essential for businesses to engage their audience in the digital age. Email marketing is still a useful technique for contacting potential clients and maintaining relationships with current ones. Traditional static emails, on the other hand, may