Blog
Understanding Conversion Tracking in Salesforce Marketing Cloud for a Non-Profit with a Case Study
The concept of conversion tracking enables measurement of the frequency of achievement of marketing objectives using specific metrics. Simple activities like purchasing something, downloading a white paper, or even seeing an important webpage can all be counted as conversions when
5 Tips Every Salesforce Marketing Cloud Admin Needs in 2023
As a Salesforce Marketing Cloud Administrator, your role is critical in ensuring the success of your organization’s marketing initiatives. In 2023, there are many exciting new features and updates that a Salesforce Marketing Cloud Admin leverage to improve the effectiveness
Using Salesforce Marketing Cloud Datorama for Hospitality Industry
Introduction Datorama is a robust data analysis and reporting platform that can be incredibly useful for businesses in the hospitality industry. Whether you are a hotel chain, a restaurant, or any other hospitality business, Datorama can help you track and
Improving your Business’ ROI with Salesforce Marketing Cloud Conversion Tracking
We have designed an extensive email marketing campaign with beautiful emails and a well-segmented audience base. But once that campaign has been deployed, how do you determine whether the campaign was successful or not? We need to know whether the
Optimizing Customer Experiences: How Salesforce and Marketing Cloud Services Can Benefit the Hospitality Industry
The hospitality industry is highly competitive and requires constant efforts to maintain a steady flow of customers. In recent years, Salesforce and other channel management services have become increasingly crucial for the industry. Salesforce Marketing Cloud not only makes customer
How to launch your Career in Salesforce Marketing Cloud
A frequent query is how can I get a job in Salesforce Marketing Cloud. same, “Where can I start from scratch to get into this field?” An IT professional is what? IT specialists are the ones who design, test, install,
