Marketing

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A Brief Introduction to Marketing Cloud Einstein: Features & Advantages

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Salesforce Marketing Cloud has some brilliant Einstein features that provide insights and data to inform the content and timing of your marketing activities. Using the powerful artificial intelligence features, businesses can understand their customers’ engagement and behavior so every interaction can be personalized. All the Einstein capabilities can be broken up in different options: 1. Einstein Overview …

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Common Challenges Non-Profit Organizations face in Salesforce Marketing Cloud Implementations and How to Overcome Them

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Introduction We know that non-profit orgs are more or less the last hope for humanity – they are the last line of defense preventing the world from descending into chaos. Maybe this is overstating things a little, but most non-profits are at least trying to make the world a better place. That being said, it’s …

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Implementing Azure SSO with Salesforce Marketing Cloud

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Introduction Azure AD integrates seamlessly with various applications and services across the Microsoft ecosystem. This makes it easier to integrate Marketing Cloud with other Azure AD-enabled services, such as Microsoft 365, Dynamics 365, and other third-party applications, creating a unified ecosystem.  Marketing Cloud Connect SSO with Azure AD simplifies user access, enhances security, improves productivity, …

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Importance of Sender Policy Framework (SPF) in Salesforce Marketing Cloud

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Sender Policy Framework (SPF) is an email authentication standard developed by AOL that compares the email sender’s actual IP address to a list of IP addresses authorized to send mail from that domain. When it comes to using SPF with Marketing Cloud, you need to configure the SPF record for your domain to include Marketing Cloud’s sending …

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Enhance Subscriber Engagement with Interactive Email Form Blocks

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Introduction: Effective communication is essential for businesses to engage their audience in the digital age. Email marketing is still a useful technique for contacting potential clients and maintaining relationships with current ones. Traditional static emails, on the other hand, may come off as impersonal and fail to engage users. Interactive email form blocks come into …

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Simplifying Marketing Analytics with Datorama Insights

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About Datorama Datorama is a Marketing Intelligence Tool used for Reporting, Visualization & Analytics specializing in Marketing data. Its key capabilities are: Out of the Box Integration (OOTB) with leading marketing channels. AI (Artificial Intelligence) aggregation & reporting of the industry standardized KPIs across the channels. Unification & Harmonization of the data More speed to …

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What hospitality Clients should consider before buying Salesforce Marketing Cloud?

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Marketing Cloud is a powerful platform that can help you create personalized marketing campaigns, improve customer engagement, and increase revenue. However, before investing in Marketing Cloud, here are some important factors to consider. Your marketing goals: Before investing in Marketing Cloud, it’s important to define your marketing goals. Do you want to increase bookings, boost …

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Most Effective Use Cases of Salesforce Marketing Cloud Journey Builder in Hospitality Industry

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Introduction In the fast-paced and ever-evolving hospitality industry, building strong relationships with customers is crucial for success. To effectively engage with guests and create personalized experiences, hospitality businesses need robust customer relationship management (CRM) solutions.  Journeys in Salesforce Marketing Cloud empower hospitality businesses to design and deliver personalized customer experiences across multiple channels, including email, …

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How can Hospitality Industry Marketers Choose Between Marketing Cloud, Marketo, Eloqua, and Pardot

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Every industry needs marketing to push its goals to greater heights in this age of technology. But, deciding which marketing tool to opt for is more than a necessity. Salesforce Marketing Cloud, Adobe Marketo, Oracle Eloqua and Salesforce Pardot are four popular marketing automation platforms that can help hospitality businesses create personalized marketing campaigns, improve …

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Understanding Conversion Tracking in Salesforce Marketing Cloud for a Non-Profit with a Case Study

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The concept of conversion tracking enables measurement of the frequency of achievement of marketing objectives using specific metrics. Simple activities like purchasing something, downloading a white paper, or even seeing an important webpage can all be counted as conversions when evaluating the performance of campaigns Track click-through data at a deeper level with Conversions Tracking, …

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