Marketing Cloud Development Services
Salesforce Marketing Cloud (SFMC) provides a large scope services that help alleviate the marketing needs of a brand. It provides an all-in-one platform where marketers can build their campaigns and see them come to fruition. We, at Genetrix Technology, provide a host marketing cloud development services.
AMPScript Development
Communications with customers are one of the most important aspects of marketing for any brand. And, personalized communications (emails, SMS, push notifications) are a bankable way to do it. AMPScript is the language that SFMC utilizes for this task to create dynamic and customized emails and mobile messages. Landing pages, cloud pages or microsites developed in SFMC also require AMPScript coding. The developers at Genetrix Technology are experts at writing these codes and letting them do their magic.
Cloud pages development
CloudPages are a feature of SFMC that provides users an opportunity to create marketing content and publish them in form of landing pages, microsites, interactive emails or mobile push pages.
These are an efficient way for content management and to streamline the process of marketing.
Custom subscription center and profile center development
Profile Center is the webpage that is available for the subscribers of a brand where they can provide their information. A subscription center, on the other hand, is the webpage wherein the subscribers can input their subscription preferences. The information provided by the subscribers through these portals is very crucial in maintaining a good communication bridge with them, while being ethical and following the CAN-SPAM and GDPR regulations. Genetrix Technology comes in the picture when brands want to customize these profile and subscription centers according to their requirements and aesthetics.
Marketing Cloud surveys
Feedback from customers is always a big driving factor for brands. To make the process simpler for the brands and the customers, SFMC provides the feature of Marketing cloud surveys which can be embedded in interactive emails.
Genetrix Technology assists brands in creating custom marketing cloud surveys to get the best possible feedback from their customers leading to constant growth.
SQL Development
SQL is the language that is used in SFMC to carry on a plethora of activities via journey builder as well as via creation of automations. SQL makes data management in SFMC a lot more efficient.
The Salesforce Marketing Cloud Developers at Genetrix Technology are experts in helping brands with managing their data in the best way possible.
Custom App Development
Every brand has specific needs which require custom solutions. When these challenges cannot be overcome by the tools provided by SFMC, Genetrix Technology’s SFMC Developers help the brands with development of their own apps.
These apps can cover any range of operations in the CRM Domain and make the job easier for marketers, accountants and sales executives. From simple point and click apps to advanced data management platforms, all unique needs can be handled by development of custom apps.
Case Studies
How Tre’dish Improved Their Sales And Marketing By Implementing Salesforce Marketing Cloud
Introduction Tre’dish is a revolutionary platform that is helping food creators and food enthusiasts connect over their shared love for food! Genetrix and Tre’dish partnered
How This E-Commerce Client Enhanced Customer Management By Implementing Salesforce Personalization Studio
Introduction The key objective of a Customer Data Platform (CDP) is to streamline data collection from disparate sources (a process known as data ingestion), arrange it into a comprehensible structure (data modeling), establish data
How Optimization of Customer Data Platform Helped This Client In Enhancing Their Data Management
Introduction The key objective of a Customer Data Platform (CDP) is to streamline data collection from disparate sources (a process known as data ingestion), arrange it into a comprehensible structure (data modeling), establish data
How Salesforce Marketing Cloud Intelligence Helped This Healthcare Client Gain Insights In Making Valuable Decisions
About The Client This healthcare client, a prominent organization in the medical industry, sought to enhance their data management and reporting capabilities. Their diverse data
How Hapi Guest for Marketing Cloud App improved data model creation in client org for Hapi Cloud
About Hapi Cloud Hapi was started in 2016 with the idea to revolutionize the hospitality industry. They provide end-to-end integration for their partners which helps
How two-step authentication in custom Preference Center improved data quality for this Non-Profit Client
Context Client has a scratch marketing cloud org which they want to start using with the launch of their new website. They want to create
Blogs
A Brief Introduction to Marketing Cloud Einstein: Features & Advantages
Salesforce Marketing Cloud has some brilliant Einstein features that provide insights and data to inform the content and timing of your marketing activities. Using the powerful
7 Essential Salesforce Marketing Cloud Best Practices for Non-Profit Organizations
We all know that an organization that works with the motive to render services to society and not for profit-making is a Not for Profit Organisation.
Maximizing Lead Generation, Nurturing, and Campaign Performance with Salesforce Marketing Cloud Landing Pages and Automation
Introduction Lead generation and nurturing are crucial aspects of marketing in today’s digital world. Salesforce Marketing Cloud is a powerful tool that helps businesses create
A Health Check for Your Salesforce Marketing Cloud Implementation: Common Mistakes to Avoid for Non-Profit Organizations
Introduction More and more not-for-profit organizations have been using Salesforce Marketing Cloud recently- it’s not only a state-of-the-art marketing automation platform, but when set up
Common Challenges Non-Profit Organizations face in Salesforce Marketing Cloud Implementations and How to Overcome Them
Introduction We know that non-profit orgs are more or less the last hope for humanity – they are the last line of defense preventing the
Exploring Salesforce Marketing Cloud CloudPages
Introduction Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables companies to create and deliver personalized customer journeys across multiple channels. One of