Salesforce

How do you choose which cloud suits better for your business:- Sales Cloud or Service Cloud?

Leave a Comment / Salesforce, Service Cloud / By

In today’s rapidly evolving business landscape, exceptional customer experiences have become paramount for organizations seeking sustainable growth and long-term success. Salesforce, the world’s leading customer relationship management (CRM) platform, offers a suite of powerful solutions to cater to diverse business needs. Two prominent offerings within its arsenal are Salesforce Sales Cloud and Service Cloud. While …

How do you choose which cloud suits better for your business:- Sales Cloud or Service Cloud? Read More »

How can Hospitality Industry Marketers Choose Between Marketing Cloud, Marketo, Eloqua, and Pardot

Leave a Comment / Email Specialist, Hospitality, Marketing, Marketing Cloud, Pardot, Salesforce / By

Every industry needs marketing to push its goals to greater heights in this age of technology. But, deciding which marketing tool to opt for is more than a necessity. Salesforce Marketing Cloud, Adobe Marketo, Oracle Eloqua and Salesforce Pardot are four popular marketing automation platforms that can help hospitality businesses create personalized marketing campaigns, improve …

How can Hospitality Industry Marketers Choose Between Marketing Cloud, Marketo, Eloqua, and Pardot Read More »

Understanding Conversion Tracking in Salesforce Marketing Cloud for a Non-Profit with a Case Study

Leave a Comment / Email Specialist, Marketing, Marketing Cloud, Salesforce / By

The concept of conversion tracking enables measurement of the frequency of achievement of marketing objectives using specific metrics. Simple activities like purchasing something, downloading a white paper, or even seeing an important webpage can all be counted as conversions when evaluating the performance of campaigns Track click-through data at a deeper level with Conversions Tracking, …

Understanding Conversion Tracking in Salesforce Marketing Cloud for a Non-Profit with a Case Study Read More »

5 Tips Every Salesforce Marketing Cloud Admin Needs in 2023

Leave a Comment / Email Specialist, Marketing Cloud, Marketing Club, Salesforce / By

As a Salesforce Marketing Cloud Administrator, your role is critical in ensuring the success of your organization’s marketing initiatives. In 2023, there are many exciting new features and updates that a Salesforce Marketing Cloud Admin leverage to improve the effectiveness of marketing campaigns being run in the org. To help you stay ahead of the …

5 Tips Every Salesforce Marketing Cloud Admin Needs in 2023 Read More »

Using Salesforce Marketing Cloud Datorama for Hospitality Industry

Leave a Comment / Hospitality, Salesforce / By

Introduction Datorama is a robust data analysis and reporting platform that can be incredibly useful for businesses in the hospitality industry. Whether you are a hotel chain, a restaurant, or any other hospitality business, Datorama can help you track and analyze data to make better decisions and improve your bottom line. This blog will explore …

Using Salesforce Marketing Cloud Datorama for Hospitality Industry Read More »

Improving your Business’ ROI with Salesforce Marketing Cloud Conversion Tracking

Leave a Comment / Email Specialist, Marketing Cloud, Salesforce / By

We have designed an extensive email marketing campaign with beautiful emails and a well-segmented audience base. But once that campaign has been deployed, how do you determine whether the campaign was successful or not? We need to know whether the email we sent out was received well by audiences and if they engaged with the …

Improving your Business’ ROI with Salesforce Marketing Cloud Conversion Tracking Read More »

Optimizing Customer Experiences: How Salesforce Marketing Cloud Services Can Benefit the Hospitality Industry

Leave a Comment / Email Specialist, Hospitality, Marketing Cloud, Salesforce / By

The hospitality industry is highly competitive and requires constant efforts to maintain a steady flow of customers. In recent years, Salesforce and other channel management services have become increasingly crucial for the industry. Salesforce Marketing Cloud not only makes customer management easier, but all the marketing requirements can also be taken care of on one …

Optimizing Customer Experiences: How Salesforce Marketing Cloud Services Can Benefit the Hospitality Industry Read More »

How Marketing Cloud works with Salesforce

Leave a Comment / Marketing Cloud, Salesforce / By

Salesforce is a cloud-based software provider that offers its clients a platform to create custom applications without having to go through the challenging stages required by traditional systems. Once developed, the software or application can be uploaded to the cloud so that users can view it. On the other hand, if we can describe Salesforce …

How Marketing Cloud works with Salesforce Read More »

Build a cross-cloud Custom Preference Center in Salesforce Marketing Cloud (with attached package)

Leave a Comment / Email Specialist, Marketing Cloud, Marketing Club, Salesforce / By

Introduction  Each email is designed with a few staple elements, no matter the platform they are being designed on or the person they are being designed by. These elements are the header, the body, and the footer.   The footer is an interesting part of the email because it contains a lot of information about …

Build a cross-cloud Custom Preference Center in Salesforce Marketing Cloud (with attached package) Read More »

Getting the best out of your marketing strategy with Salesforce Marketing Cloud

Leave a Comment / Marketing Cloud, Salesforce / By

Salesforce’s platform (or “Cloud”) for marketing automation and customer engagement is known as Salesforce Marketing Cloud (SFMC). A quick review of its past reveals that Salesforce did not develop the SFMC core from scratch; rather, they got it in 2013 when they acquired ExactTarget. This is relevant since “ExactTarget” is still occasionally used in references …

Getting the best out of your marketing strategy with Salesforce Marketing Cloud Read More »

Scroll to Top