Author name: Ruta Gunde

Salesforce Consultant | 3x Certified Ruta has been writing blogs for a few years now, and has a huge archive of posts covering every aspect of Salesforce development. Ruta's posts are mainly based around tutorials, and as she has been running this for so long, each post is very well thought out and easy to follow.

Non Profit Marketing

7 Essential Salesforce Marketing Cloud Best Practices for Non-Profit Organizations

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We all know that an organization that works with the motive to render services to society and not for profit-making is a Not for Profit Organisation. It is also known as a Non-Trading Organisation. NPO is a separate legal entity and not owned by any individual or enterprise.   Salesforce Marketing Cloud is a powerful platform …

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Importance of Sender Policy Framework (SPF) in Salesforce Marketing Cloud

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Sender Policy Framework (SPF) is an email authentication standard developed by AOL that compares the email sender’s actual IP address to a list of IP addresses authorized to send mail from that domain. When it comes to using SPF with Marketing Cloud, you need to configure the SPF record for your domain to include Marketing Cloud’s sending …

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What hospitality Clients should consider before buying Salesforce Marketing Cloud?

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Marketing Cloud is a powerful platform that can help you create personalized marketing campaigns, improve customer engagement, and increase revenue. However, before investing in Marketing Cloud, here are some important factors to consider. Your marketing goals: Before investing in Marketing Cloud, it’s important to define your marketing goals. Do you want to increase bookings, boost …

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Most Effective Use Cases of Salesforce Marketing Cloud Journey Builder in Hospitality Industry

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Introduction In the fast-paced and ever-evolving hospitality industry, building strong relationships with customers is crucial for success. To effectively engage with guests and create personalized experiences, hospitality businesses need robust customer relationship management (CRM) solutions.  Journeys in Salesforce Marketing Cloud empower hospitality businesses to design and deliver personalized customer experiences across multiple channels, including email, …

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Marketing Cloud FAQs for Hospitality Industry!

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Introduction: As the hospitality industry continues to evolve, staying ahead of the competition and delivering exceptional guest experiences is paramount. Salesforce Marketing Cloud has emerged as a powerful tool for hospitality businesses, enabling them to enhance customer relationships, drive revenue growth, and optimize marketing efforts. However, navigating the intricacies of Salesforce Marketing Cloud and its …

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How do you choose which cloud suits better for your business:- Sales Cloud or Service Cloud?

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In today’s rapidly evolving business landscape, exceptional customer experiences have become paramount for organizations seeking sustainable growth and long-term success. Salesforce, the world’s leading customer relationship management (CRM) platform, offers a suite of powerful solutions to cater to diverse business needs. Two prominent offerings within its arsenal are Salesforce Sales Cloud and Service Cloud. While …

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The End of Work Flow Rules and Process Builder in Sales Cloud!

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Salesforce announced a major change at the Dreamforce event   Workflow Rules and Process Builder will be deprecated. It means that Flow will be the future of automation tools. If you haven’t started learning Flows, now is the right time to start learning.  Well, the good news is that your existing/current Workflow Rules and Process Builders …

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