salesforce marketing cloud

Implementing Azure SSO with Salesforce Marketing Cloud

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Introduction Azure AD integrates seamlessly with various applications and services across the Microsoft ecosystem. This makes it easier to integrate Marketing Cloud with other Azure AD-enabled services, such as Microsoft 365, Dynamics 365, and other third-party applications, creating a unified ecosystem.  Marketing Cloud Connect SSO with Azure AD simplifies user access, enhances security, improves productivity, …

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Enhance Subscriber Engagement with Interactive Email Form Blocks

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Introduction: Effective communication is essential for businesses to engage their audience in the digital age. Email marketing is still a useful technique for contacting potential clients and maintaining relationships with current ones. Traditional static emails, on the other hand, may come off as impersonal and fail to engage users. Interactive email form blocks come into …

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Understanding Automation Data Views in Salesforce Marketing Cloud

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What are data views? Marketing Cloud Data_views, are nothing but the pre-built back-end Data Extensions that provide information about automations. These data_views let you to create different views of the data stored in a DataTable. These Marketing Cloud Data_views are generally used to fetch information about your subscribers and use that information for future analysis. …

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How can Hospitality Industry Marketers Choose Between Marketing Cloud, Marketo, Eloqua, and Pardot

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Every industry needs marketing to push its goals to greater heights in this age of technology. But, deciding which marketing tool to opt for is more than a necessity. Salesforce Marketing Cloud, Adobe Marketo, Oracle Eloqua and Salesforce Pardot are four popular marketing automation platforms that can help hospitality businesses create personalized marketing campaigns, improve …

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5 Tips Every Salesforce Marketing Cloud Admin Needs in 2023

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As a Salesforce Marketing Cloud Administrator, your role is critical in ensuring the success of your organization’s marketing initiatives. In 2023, there are many exciting new features and updates that a Salesforce Marketing Cloud Admin leverage to improve the effectiveness of marketing campaigns being run in the org. To help you stay ahead of the …

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Improving your Business’ ROI with Salesforce Marketing Cloud Conversion Tracking

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We have designed an extensive email marketing campaign with beautiful emails and a well-segmented audience base. But once that campaign has been deployed, how do you determine whether the campaign was successful or not? We need to know whether the email we sent out was received well by audiences and if they engaged with the …

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How Marketing Cloud works with Salesforce

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Salesforce is a cloud-based software provider that offers its clients a platform to create custom applications without having to go through the challenging stages required by traditional systems. Once developed, the software or application can be uploaded to the cloud so that users can view it. On the other hand, if we can describe Salesforce …

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Build a cross-cloud Custom Preference Center in Salesforce Marketing Cloud (with attached package)

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Introduction  Each email is designed with a few staple elements, no matter the platform they are being designed on or the person they are being designed by. These elements are the header, the body, and the footer.   The footer is an interesting part of the email because it contains a lot of information about …

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Getting the best out of your marketing strategy with Salesforce Marketing Cloud

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Salesforce’s platform (or “Cloud”) for marketing automation and customer engagement is known as Salesforce Marketing Cloud (SFMC). A quick review of its past reveals that Salesforce did not develop the SFMC core from scratch; rather, they got it in 2013 when they acquired ExactTarget. This is relevant since “ExactTarget” is still occasionally used in references …

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