Tre’dish is a revolutionary platform that is helping food creators and food enthusiasts connect over their shared love for food! Genetrix and Tre’dish partnered to build their sales and marketing automation while keeping the data model as sleek as possible. We developed and integrated custom objects within Salesforce to efficiently store critical information, including orders, purchases, and store-related data. This customization aimed to streamline data management and provide a more tailored approach to Tredish’s client interactions.
The primary objective of this project for Tre’dish was to enhance its customer relationship management and marketing capabilities by implementing custom data structures and synchronized processes between Salesforce and Marketing Cloud.
Streamline Data Management
Develop and integrate custom objects within Salesforce to efficiently store critical information, including orders, purchases, and store-related data. This customization aimed to streamline data management and provide a more tailored approach to client interactions.
Synchronization and Integration of Data
Establish seamless data synchronization between Salesforce and Marketing Cloud, ensuring that the newly created custom objects and associated fields are readily available for marketing campaigns and customer engagement strategies in Marketing Cloud.
Segmentation and Personalization
Utilize Marketing Cloud’s capabilities to segment customer data. This segmentation was crucial for targeted and personalized marketing campaigns, enabling Tredish to tailor their messaging to specific customer groups.
Design and implement multiple customer journeys within Marketing Cloud for high-profile and normal chefs. These journeys were strategically crafted to get the chefs to book a call and create a store with Tredish.
Hear the Tre’dish success story straight from Amanda Wong, Product Lead at Tre’dish!
Genetrix Technology is a holistic Salesforce solutions provider. We provide services to clients from across industry verticals: non-profit, health-care, finance, retail, technology and life-sciences. Our expertise lies in cross-cloud services that help organizations enhance their business and expand their profits.