How Optimization of Customer Data Platform Helped This Client In Enhancing Their Data Management

Share on facebook
Share on twitter
Share on linkedin
Share on pinterest
Share on facebook
Share on twitter
Share on linkedin
Share on pinterest

Introduction

The  key  objective  of  a  Customer  Data  Platform  (CDP)  is to streamline data collection from disparate sources (a process known as data ingestion), arrange it into a comprehensible structure (data modeling), establish data unifications to identify unique records (identity resolution) and facilitate internal data processing to create various computations and merge information collected from different areas. The ultimate step involves synchronization with a marketing cloud or Salesforce, promoting effective data utilization.

ABOUT GENETRIX

Genetrix Technology is a holistic Salesforce solutions provider. We provide services to clients from across industry verticals: non-profit, health-care, finance, retail, technology and life-sciences. Our expertise lies in cross-cloud services that help organizations enhance their business and expand their profits.

Genetrix Technology

Author

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top