Salesforce is a cloud-based software provider that offers its clients a platform to create custom applications without having to go through the challenging stages required by traditional systems. Once developed, the software or application can be uploaded to the cloud so that users can view it. On the other hand, if we can describe Salesforce …
Salesforce’s platform (or “Cloud”) for marketing automation and customer engagement is known as Salesforce Marketing Cloud (SFMC). A quick review of its past reveals that Salesforce did not develop the SFMC core from scratch; rather, they got it in 2013 when they acquired ExactTarget. This is relevant since “ExactTarget” is still occasionally used in references …
Getting the best out of your marketing strategy with Salesforce Marketing Cloud Read More »
Salesforce announced a major change at the Dreamforce event Workflow Rules and Process Builder will be deprecated. It means that Flow will be the future of automation tools. If you haven’t started learning Flows, now is the right time to start learning. Well, the good news is that your existing/current Workflow Rules and Process Builders …
The End of Work Flow Rules and Process Builder in Sales Cloud! Read More »
Data Extensions form an integral part of Salesforce CRM. A data extension, in layman terms, is a table containing various fields of data related to subscribers. Data extensions are required for carrying out a bevy of tasks in Marketing Cloud, especially Email studio. They come in handy while conducting email sends, and also to hold …
Understanding Data Extensions in Salesforce Marketing Cloud Read More »
Keeping customer data and records safe and sound as well as access is a nightmare. It has been a hectic task for companies, all big and small. There has always been innovation when it comes to data management because data is what keeps any organization running, but maintaining all the records in a single place …
