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salesforce marketing cloud trends

Top 9 Salesforce Marketing Cloud Trends and Features in 2024

Marketing, Marketing Cloud, Salesforce / By

The digital marketing landscape is changing at breakneck speed as we move into 2024. It is in this respect that innovation comes first to Salesforce Marketing Cloud. According to Salesforce’s State of Marketing report, high-performing marketing teams were 8.8 times more likely to have adopted a customer journey strategy. In such a dynamic environment, understanding …

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A Brief Introduction to Marketing Cloud Einstein: Features & Advantages

Marketing Cloud, Salesforce / By

Salesforce Marketing Cloud’s Einstein features offer AI-driven insights that revolutionize marketing strategies. With Marketing Cloud Einstein, businesses can gain a deep understanding of customer engagement and behavior, enabling personalized interactions at every touchpoint. These advanced capabilities are categorized into several key options: Einstein Overview Einstein Engagement Scoring Einstein Messaging Insights Einstein Send Time Optimization Einstein …

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Non Profit Marketing

7 Essential Salesforce Marketing Cloud Best Practices for Non-Profit Organizations

Email Specialist, Marketing Cloud, Salesforce / By

We all know that an organization that works with the motive to render services to society and not for profit-making is a Not for Profit Organisation. It is also known as a Non-Trading Organisation. NPO is a separate legal entity and not owned by any individual or enterprise.   Salesforce Marketing Cloud is a powerful platform …

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Maximizing Lead Generation, Nurturing, and Campaign Performance with Salesforce Marketing Cloud Landing Pages and Automation

Email Specialist, Marketing Cloud, Salesforce / By

Introduction Lead generation and nurturing are crucial aspects of marketing in today’s digital world. Salesforce Marketing Cloud is a powerful tool that helps businesses create and maintain relationships with potential customers. One of the tools that it offers is Landing Pages, which act as gateways to capture valuable leads. In this article, we will explore …

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A Health Check for Your Salesforce Marketing Cloud Implementation: Common Mistakes to Avoid for Non-Profit Organizations

Email Specialist, Marketing Cloud, Salesforce / By

Introduction More and more not-for-profit organizations have been using Salesforce Marketing Cloud recently- it’s not only a state-of-the-art marketing automation platform, but when set up mindfully, it can really help improve supporter engagement, and awareness and overall increase the impact of marketing campaigns. Even though there is a significant non-profit discount – Marketing Cloud is …

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Common Challenges Non-Profit Organizations face in Salesforce Marketing Cloud Implementations and How to Overcome Them

Email Specialist, Marketing, Marketing Cloud, Non-Profit, Salesforce / By

Introduction We know that non-profit orgs are more or less the last hope for humanity – they are the last line of defense preventing the world from descending into chaos. Maybe this is overstating things a little, but most non-profits are at least trying to make the world a better place. That being said, it’s …

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Exploring Salesforce Marketing Cloud CloudPages

Email Specialist, Marketing Cloud, Salesforce / By

Introduction Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables companies to create and deliver personalized customer journeys across multiple channels. One of Marketing Cloud’s key features is Cloud Pages, a powerful tool that allows companies to create custom landing pages and microsites that can be used to promote products, capture leads, and …

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Implementing Azure SSO with Salesforce Marketing Cloud

Marketing, Marketing Cloud, Salesforce / By

Introduction Azure AD integrates seamlessly with various applications and services across the Microsoft ecosystem. This makes it easier to integrate Marketing Cloud with other Azure AD-enabled services, such as Microsoft 365, Dynamics 365, and other third-party applications, creating a unified ecosystem.  Marketing Cloud Connect SSO with Azure AD simplifies user access, enhances security, improves productivity, …

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Importance of Sender Policy Framework (SPF) in Salesforce Marketing Cloud

Marketing, Marketing Cloud, Salesforce / By

Sender Policy Framework (SPF) is an email authentication standard developed by AOL that compares the email sender’s actual IP address to a list of IP addresses authorized to send mail from that domain. When it comes to using SPF with Marketing Cloud, you need to configure the SPF record for your domain to include Marketing Cloud’s sending …

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Simplifying Marketing Analytics with Datorama Insights

Datorama, Marketing, Marketing Cloud, Salesforce / By

About Datorama Datorama is a Marketing Intelligence Tool used for Reporting, Visualization & Analytics specializing in Marketing data. Its key capabilities are: Out of the Box Integration (OOTB) with leading marketing channels. AI (Artificial Intelligence) aggregation & reporting of the industry standardized KPIs across the channels. Unification & Harmonization of the data More speed to …

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