Salesforce

Understanding Automation Data Views in Salesforce Marketing Cloud

Email Specialist, Marketing Cloud, Salesforce, Salesforce Developer / By

What are data views? Marketing Cloud Data_views, are nothing but the pre-built back-end Data Extensions that provide information about automations. These data_views let you to create different views of the data stored in a DataTable. These Marketing Cloud Data_views are generally used to fetch information about your subscribers and use that information for future analysis. …

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How do you choose which cloud suits better for your business:- Sales Cloud or Service Cloud?

Salesforce, Service Cloud / By

In today’s rapidly evolving business landscape, exceptional customer experiences have become paramount for organizations seeking sustainable growth and long-term success. Salesforce, the world’s leading customer relationship management (CRM) platform, offers a suite of powerful solutions to cater to diverse business needs. Two prominent offerings within its arsenal are Salesforce Sales Cloud and Service Cloud. While …

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How can Hospitality Industry Marketers Choose Between Marketing Cloud, Marketo, Eloqua, and Pardot

Email Specialist, Hospitality, Marketing, Marketing Cloud, Pardot, Salesforce / By

Every industry needs marketing to push its goals to greater heights in this age of technology. But, deciding which marketing tool to opt for is more than a necessity. Salesforce Marketing Cloud, Adobe Marketo, Oracle Eloqua and Salesforce Pardot are four popular marketing automation platforms that can help hospitality businesses create personalized marketing campaigns, improve …

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Understanding Conversion Tracking in Salesforce Marketing Cloud for a Non-Profit with a Case Study

Email Specialist, Marketing, Marketing Cloud, Salesforce / By

The concept of conversion tracking enables measurement of the frequency of achievement of marketing objectives using specific metrics. Simple activities like purchasing something, downloading a white paper, or even seeing an important webpage can all be counted as conversions when evaluating the performance of campaigns Track click-through data at a deeper level with Conversions Tracking, …

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5 Tips Every Salesforce Marketing Cloud Admin Needs in 2023

Email Specialist, Marketing Cloud, Marketing Club, Salesforce / By

As a Salesforce Marketing Cloud Administrator, your role is critical in ensuring the success of your organization’s marketing initiatives. In 2023, there are many exciting new features and updates that a Salesforce Marketing Cloud Admin leverage to improve the effectiveness of marketing campaigns being run in the org. To help you stay ahead of the …

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Using Salesforce Marketing Cloud Datorama for Hospitality Industry

Hospitality, Salesforce / By

Introduction Datorama is a robust data analysis and reporting platform that can be incredibly useful for businesses in the hospitality industry. Whether you are a hotel chain, a restaurant, or any other hospitality business, Datorama can help you track and analyze data to make better decisions and improve your bottom line. This blog will explore …

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Improving your Business’ ROI with Salesforce Marketing Cloud Conversion Tracking

Email Specialist, Marketing Cloud, Salesforce / By

We have designed an extensive email marketing campaign with beautiful emails and a well-segmented audience base. But once that campaign has been deployed, how do you determine whether the campaign was successful or not? We need to know whether the email we sent out was received well by audiences and if they engaged with the …

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Optimizing Customer Experiences: How Salesforce Marketing Cloud Services Can Benefit the Hospitality Industry

Email Specialist, Hospitality, Marketing Cloud, Salesforce / By

The hospitality industry is highly competitive and requires constant efforts to maintain a steady flow of customers. In recent years, Salesforce and other channel management services have become increasingly crucial for the industry. Salesforce Marketing Cloud not only makes customer management easier, but all the marketing requirements can also be taken care of on one …

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Build a cross-cloud Custom Preference Center in Salesforce Marketing Cloud (with attached package)

Email Specialist, Marketing Cloud, Marketing Club, Salesforce / By

Introduction  Each email is designed with a few staple elements, no matter the platform they are being designed on or the person they are being designed by. These elements are the header, the body, and the footer.   The footer is an interesting part of the email because it contains a lot of information about …

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