Salesforce

Getting the best out of your marketing strategy with Salesforce Marketing Cloud

Marketing Cloud, Salesforce / By

Salesforce’s platform (or “Cloud”) for marketing automation and customer engagement is known as Salesforce Marketing Cloud (SFMC). A quick review of its past reveals that Salesforce did not develop the SFMC core from scratch; rather, they got it in 2013 when they acquired ExactTarget. This is relevant since “ExactTarget” is still occasionally used in references …

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The End of Work Flow Rules and Process Builder in Sales Cloud!

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Salesforce announced a major change at the Dreamforce event   Workflow Rules and Process Builder will be deprecated. It means that Flow will be the future of automation tools. If you haven’t started learning Flows, now is the right time to start learning.  Well, the good news is that your existing/current Workflow Rules and Process Builders …

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Passing the SFMC Email Specialist Certification​

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Salesforce Marketing Cloud is used by most of the biggest corporations in the world.This software is not only efficient, it is also multi-purpose and user-friendly. Most of the marketers, consultants and developers working on Salesforce Marketing Cloud prefer to undergo the official certification exams conducted by Salesforce to keep up with the current developments and …

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Understanding Data Extensions in Salesforce Marketing Cloud

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Data Extensions form an integral part of Salesforce CRM. A data extension, in layman terms, is a table containing various fields of data related to subscribers. Data extensions are required for carrying out a bevy of tasks in Marketing Cloud, especially Email studio. They come in handy while conducting email sends, and also to hold …

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