Marketing Cloud Training Services
Salesforce Marketing Cloud is one stop shop for all marketing requirements that a brand might face. From designing email and mobile marketing campaigns to managing records and data, there are a lot of services that SFMC provides its users. It is imperative that the users know how to use these services to utilize SFMC to the best of its abilities. Genetrix Technology provides Marketing Cloud Training to interested marketers who want to expand on their SFMC knowledge or get more certifications to boost their portfolio.
Marketing Cloud Certifications training
Email Studio Training
Email studio is one of the most frequently used portals of SFMC. Since companies rely hugely on email communications, marketers managing SFMC for companies, need to expertise in email studio to make the most of the tool. Email studio training provided by the experts at Genetrix Technology covers the basics as well as advanced functionalities of Email studio. SFMC Data models (Data extensions, lists, groups), Creating and sending various types of interactions ( user-initiated emails, triggered sends, guided sends) and automation studio (creating activities and subsequent automations).
Marketing Cloud Administration Training
The step after achieving the certification for Marketing Cloud Email Specialist, is the SFMC Admin Certification. A Marketing Cloud Admin should be able to configure the org efficiently while being mindful towards the features available for end users. The theoretical and hands-on training is carried out by certified trainers at Genetrix Technology and includes Setup, User Creation, User Privileges, IP Whitelisting, and Roles and Permissions.
Journey Builder training
Journeys provide the marketers an opportunity to design the entire pathway a subscriber must go through from the moment they provide their email address. Journeys prove to be very useful while designing elaborate campaigns.
Genetrix Technology trains marketers understand the true potential of building journeys and the various activities related to it.
Marketing Cloud Development Training
A Marketing Cloud Developer needs to be adept at full stack development. The role of a developer is to create dynamic emails as well as SMSes using Ampscript and APIs, customized landing pages, advanced segments, analytic reports and Marketing Cloud authorization. Training for the Developer Certification includes sessions on Ampscript, SQL, SSJS, Rest APIs and SOAP APIs. A point to be noted is that Email specialist certification is a pre-requisite for the MC Developer Certification.
Certification Oriented Training
Certified
Marketing Cloud administrator-
Topic Covered:
setup, IP whitelisting, Roles and permissions, User creation, User privileges -
Hours Required:
50 -
Timeline:
3-4 Weeks -
Certification Support:
+15 Hours -
SF certified Instructor:
Yes
Certified
Marketing Cloud Email specialist-
Topic Covered:
data models, email sends, journey builder, automation studio, reports and tracking -
Hours Required:
70 -
Timeline:
5-6 Weeks -
Certification Support:
+20 Hours -
SF certified Instructor:
Yes
Certified
Marketing Cloud developer-
Topic Covered:
amp script, SQL, SSJS, Rest APIs, SOAP APIs, marketing cloud authorization -
Hours Required:
60 -
Timeline:
4-5 Weeks -
Certification Support:
+20 Hours -
SF certified Instructor:
Yes