Author name: Shilpa Gadekar

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A Brief Introduction to Marketing Cloud Einstein: Features & Advantages

Marketing Cloud, Salesforce / By

Salesforce Marketing Cloud’s Einstein features offer AI-driven insights that revolutionize marketing strategies. With Marketing Cloud Einstein, businesses can gain a deep understanding of customer engagement and behavior, enabling personalized interactions at every touchpoint. These advanced capabilities are categorized into several key options: Einstein Overview Einstein Engagement Scoring Einstein Messaging Insights Einstein Send Time Optimization Einstein …

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Implementing Azure SSO with Salesforce Marketing Cloud

Marketing, Marketing Cloud, Salesforce / By

Introduction Azure AD integrates seamlessly with various applications and services across the Microsoft ecosystem. This makes it easier to integrate Marketing Cloud with other Azure AD-enabled services, such as Microsoft 365, Dynamics 365, and other third-party applications, creating a unified ecosystem.  Marketing Cloud Connect SSO with Azure AD simplifies user access, enhances security, improves productivity, …

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