Email Specialist

How to Effectively Sync Pardot with Salesforce Marketing Cloud Through Salesforce

Email Specialist, Marketing Cloud / By

In the world of business, it’s crucial for marketing and sales teams to collaborate seamlessly, ensuring their efforts complement and enhance each other. One way to achieve this harmony is by connecting Pardot, Salesforce, and Salesforce Marketing Cloud (SFMC) together. This process is like a relay race: it starts with prospects and important details from …

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Non Profit Marketing

7 Essential Salesforce Marketing Cloud Best Practices for Non-Profit Organizations

Email Specialist, Marketing Cloud, Salesforce / By

We all know that an organization that works with the motive to render services to society and not for profit-making is a Not for Profit Organisation. It is also known as a Non-Trading Organisation. NPO is a separate legal entity and not owned by any individual or enterprise.   Salesforce Marketing Cloud is a powerful platform …

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Maximizing Lead Generation, Nurturing, and Campaign Performance with Salesforce Marketing Cloud Landing Pages and Automation

Email Specialist, Marketing Cloud, Salesforce / By

Introduction Lead generation and nurturing are crucial aspects of marketing in today’s digital world. Salesforce Marketing Cloud is a powerful tool that helps businesses create and maintain relationships with potential customers. One of the tools that it offers is Landing Pages, which act as gateways to capture valuable leads. In this article, we will explore …

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A Health Check for Your Salesforce Marketing Cloud Implementation: Common Mistakes to Avoid for Non-Profit Organizations

Email Specialist, Marketing Cloud, Salesforce / By

Introduction More and more not-for-profit organizations have been using Salesforce Marketing Cloud recently- it’s not only a state-of-the-art marketing automation platform, but when set up mindfully, it can really help improve supporter engagement, and awareness and overall increase the impact of marketing campaigns. Even though there is a significant non-profit discount – Marketing Cloud is …

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Common Challenges Non-Profit Organizations face in Salesforce Marketing Cloud Implementations and How to Overcome Them

Email Specialist, Marketing, Marketing Cloud, Non-Profit, Salesforce / By

Introduction We know that non-profit orgs are more or less the last hope for humanity – they are the last line of defense preventing the world from descending into chaos. Maybe this is overstating things a little, but most non-profits are at least trying to make the world a better place. That being said, it’s …

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Exploring Salesforce Marketing Cloud CloudPages

Email Specialist, Marketing Cloud, Salesforce / By

Introduction Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables companies to create and deliver personalized customer journeys across multiple channels. One of Marketing Cloud’s key features is Cloud Pages, a powerful tool that allows companies to create custom landing pages and microsites that can be used to promote products, capture leads, and …

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Enhance Subscriber Engagement with Interactive Email Form Blocks

Email Specialist, Marketing, Marketing Cloud / By

Introduction: Effective communication is essential for businesses to engage their audience in the digital age. Email marketing is still a useful technique for contacting potential clients and maintaining relationships with current ones. Traditional static emails, on the other hand, may come off as impersonal and fail to engage users. Interactive email form blocks come into …

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Understanding Automation Data Views in Salesforce Marketing Cloud

Email Specialist, Marketing Cloud, Salesforce, Salesforce Developer / By

What are data views? Marketing Cloud Data_views, are nothing but the pre-built back-end Data Extensions that provide information about automations. These data_views let you to create different views of the data stored in a DataTable. These Marketing Cloud Data_views are generally used to fetch information about your subscribers and use that information for future analysis. …

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How can Hospitality Industry Marketers Choose Between Marketing Cloud, Marketo, Eloqua, and Pardot

Email Specialist, Hospitality, Marketing, Marketing Cloud, Pardot, Salesforce / By

Every industry needs marketing to push its goals to greater heights in this age of technology. But, deciding which marketing tool to opt for is more than a necessity. Salesforce Marketing Cloud, Adobe Marketo, Oracle Eloqua and Salesforce Pardot are four popular marketing automation platforms that can help hospitality businesses create personalized marketing campaigns, improve …

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Understanding Conversion Tracking in Salesforce Marketing Cloud for a Non-Profit with a Case Study

Email Specialist, Marketing, Marketing Cloud, Salesforce / By

The concept of conversion tracking enables measurement of the frequency of achievement of marketing objectives using specific metrics. Simple activities like purchasing something, downloading a white paper, or even seeing an important webpage can all be counted as conversions when evaluating the performance of campaigns Track click-through data at a deeper level with Conversions Tracking, …

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