Shilpa G.

Salesforce Marketing Cloud Consultant

She is responsible for managing the implementation of Exact Target/Marketing Cloud for a large enterprise, encompassing multiple business units. His role involves writing SQL queries and Amp Script logic and utilizing available assets to construct and deploy email campaigns. She collaborates with various teams to gather data and integrate it with the marketing cloud, employing internal comet requests to ensure the filtered data is injected into the platform on a scheduled basis.

In his capacity, She deploys emails strategically to convert prospects into clients, providing daily reports to the data analysis team as part of his responsibilities. She also takes charge of launching campaigns at the financial service cloud level, creating dynamic data extensions and establishing them as API Entry events. Furthermore, She creates sender profiles, delivery profiles, and send classifications to ensure efficient email transmission.

She is well-versed in working with Marketing Cloud Connect, Data Stream, query writing, data extensions, and AMP Script. She demonstrates his proficiency by developing various email templates to implement dynamic email marketing programs utilizing AMP Script, HTML, and CSS. She diligently monitors and manages the integration of the marketing cloud with diverse data sources and systems.

Creating microsites using Exact Target and automating their publication is another aspect of his role. She assumes responsibility for campaign setup and deployment across email, display, and mobile push channels. She meticulously monitors campaigns post-deployment to validate their completion, ensuring the desired outcomes are achieved.

With extensive experience using Journey Builder, Automation Studio, and Contact Builder, She successfully runs over 250 different campaigns. She leverages AMP Script to enable dynamic content management and personalization, contributing to enhanced user experiences. Furthermore, She effectively coordinates day-to-day email operations, including audience building, segmentation, and the creation of automated campaigns.

She utilizes Exact Target to send emails and diligently tracks campaign results and efficacy. Leveraging existing email templates, She consistently creates new email campaigns to engage recipients. She takes pride in maintaining a dynamic email program, collaborating with clients to ensure the delivery of relevant and impactful messages to email subscribers.

A key aspect of his role involves delivering personalized and coherent online experiences, encompassing targeted content and promotions. She demonstrates his analytical prowess by overseeing the development, update, and distribution of weekly reports, effectively summarizing and interpreting data to provide valuable insights.

In addition, She handles data extensions, profile management, and subscriber data extensions with finesse. Triggered email campaigns fall within his purview, encompassing design, HTML coding, Amp script, email scheduling, and deployment. With his expertise and attention to detail, She ensures the seamless execution of email marketing initiatives.

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