In the competitive world of B2B lead generation, automating and personalizing the marketing journey is a must-no longer a good-to-have. Salesforce Marketing Cloud Account Engagement, previously known as Pardot, is among the most prominent marketing automation platforms that help a business facilitate smooth processes and thereby help in the art of lead management. However, given the compositional and complex nature of Marketing Cloud Account Engagement, expert guidance on how to maximize the potential of this platform remains paramount; hence, a choice of consultant matters.
Why Does Marketing Cloud Account Engagement (Pardot) Expertise Matter?
Recent research from B2B marketing found that 58% of successful marketers double down on their targeted communication using various automation tools, including Marketing Cloud Account Engagement. Here is how expert consultants could revolutionize your marketing operations:
Improved Lead Management
Enjoy effective lead scoring and lead nurturing to better your conversion rates.
Seamless Email Campaigns
Develop and automate personalized email cadences that house a key message appealing to a diverse group of audiences.
Coordinated Sales and Marketing Efforts
Seamlessly advance leads from marketing to sales with automated handoffs.
Informed Analytics and Reporting
Tap into campaign data to make insightful decisions about marketing strategy.
Best Marketing Cloud Account Engagement (Pardot) Consultants
1. Genetrix Technology 
They are a highly rated Salesforce Consultancy in MarTech. They are into no-nonsense technical solutions for Health Care, Hospitality, Non-Profit, and Finance sectors. Their engagement with clients goes from Pardot implementation to technical support in existing orgs. Their pricing varies between $120-$150 per hour, depending on the required expertise or complexity of the project.
2. Ascendix Technologies 
It offers Pardot and Salesforce, from strong audit and implementation to configuration services. Its methodology makes sure that data is smoothly integrated and users are trained to meet your needs. That is why it is considered one of the best choices to have while leveraging Marketing Cloud Account Engagement. Implementation costs range from $10,000 to $200,000, depending on project complexity.
3. Rotive 
Rotive provides full-service Pardot services, which are geared towards rapid and effective implementation and integration with Salesforce. The Quickstart package allows for prompt setup with everything connected and configured, detailed walkthroughs, and customization. The packages start from $5,000 for a basic implementation.
4. Whizzbridge 
Whizzbridge strengthens the relationship with customers by using Marketing Cloud Account Engagement services. It consults, implements, and then integrates, implementing personalized strategies like website tracking or sending target emails. The hourly charge ranges from $100 to $200.
5. Invado Solutions 
Invado specializes in demand generation strategy and marketing automation optimization, with a speciality of Pardot. This includes customized Pardot implementation, health checks, training, and managed services that enable a person to get the most from their marketing effort. Project-based pricing starts at $10,000.
6. Sercante 
Sercante offers in-depth consulting to ensure that organizations achieve the most from their B2B marketing. They offer full-suite Pardot implementations to ensure demand generation and customer engagement. Their hourly rates range from $125 to $175, with project-based pricing.
7. ShowerThinking 
ShowerThinking specializes in the implementation of Pardot and inbound marketing strategies. The team is comprised of certified professionals who provide customized solutions to simplify marketing and sales alignment. Project Pricing: Starting at $8,000.
8. FoundHQ 
FoundHQ connects organizations with over 3,000 pre-vetted Salesforce Pardot consultants. They offer demand generation strategies, development in marketing automation, and ongoing managed services. Hourly rates range from $100 to $200.
9. Codleo 
Codleo offers a suite of Pardot services focused on increased marketing automation and CRM integration. They focus on exploiting Pardot to the fullest to boost productivity and bring marketing in tandem with sales. Project-based pricing: starts at $7,500.
10. Growth Natives 
Growth Natives focuses on strategic implementation and ongoing management of customized Pardot services to help businesses simplify the most complex marketing challenges and optimize their processes. Project-based pricing begins at $10,000.
Major Consulting Firms Offering Marketing Cloud Account Engagement (Pardot) Services
1. Capgemini 
With its global presence in consulting, Capgemini partners with businesses to develop and implement customized CRM solutions powering superior digital customer experiences, including offering Marketing Cloud Account Engagement. Pricing varies by project, from $30,000 to $150,000.
2. Accenture 
Accenture’s broad Salesforce practice puts in place Marketing Cloud Account Engagement and other Salesforce solutions for growth across the world. The pricing for a custom project starts at $75,000.
3. Deloitte Consulting 
Deloitte Consulting offers innovative Salesforce solutions, including Pardot, while ensuring seamless integrations and the strategic use of data. Project pricing generally ranges between $50,000 and $200,000.
Summary
How to Choose the Right Pardot Consultant?
While selecting the right Pardot consultant, you should be aware of the following experience:
Industry Experience
Choose consultants who have already worked in your industry.
Service Range
Are you in need of strategic, technical, or training services?
Price
Make sure to confirm their pricing model is right for you.
Proven Results
Seek testimonials and case studies that prove their effectiveness.
Why Choose Genetrix?
1. Flexibility Without Commitment
Enjoy the freedom to scale your marketing initiatives without being tied down by lengthy contracts.
2. 14 Day Risk-Free Evaluation
Experience the credibility of Genetrix firsthand with our risk-free evaluation period – satisfaction guaranteed!
3. Efficiency On Demand
Our agile approach ensures swift and efficient delivery of results, precisely when you need them.
4. Micro-task Management
From minor tweaks to major overhauls, we handle every task with meticulous attention to detail, ensuring nothing falls through the cracks.
5. 24/7 Support
Experience seamless collaboration with our team of dedicated professionals, working tirelessly to bring your vision to life.
6. Results-Driven Marketing
Pay only for results. We guarantee conversions, engagement, and growth through data-driven strategies. Your success is our success.
Conclusion
By thoroughly assessing these factors, you can select a Pardot consultant who aligns well with your marketing objectives and budget, setting the stage for enhanced lead management and campaign success.
Ready to transform your B2B marketing efforts? Contact your chosen Pardot consultant today and begin your journey towards automated marketing excellence!
