0% Thank you for participating in the quiz SFMC Email Specialist Certification Practice Exam Embark on your journey to becoming a certified Email Specialist with our mock test. Crafted to reflect the actual exam, this test covers email design, automation, deliverability, and more.IntroductionThe SFMC Email Specialist certification is a testament to your expertise in email marketing. Our mock test is designed to give you a comprehensive overview of what to expect in the real exam.FeaturesOver 90 multiple-choice questions focused on email best practices.Timed test to give you a genuine exam experience.Instant feedback on your answers.Thorough explanations for each question. 1 / 60 Dhavan wants to send a newsletter to List A but later realized that he wants to send to List B. Some of the subscribers on List A also exist on List B and he doesn't want to send the same email twice. What Should Dhavan do? Dhavan should query list B to come up with unique subscribers for the send When sending to List A, Dhavan should select List B as an exclusion list Dhavan should query list A to come up with unique subscribers for the send When sending to List B, Dhavan should select List A as an exclusion list 2 / 60 A developer at Genetrix wants to share content with other business units. What is the maximum number of business units he can share with? 100 2000 5000 No limit 3 / 60 Khan, a developer at Genetrix, wants to know the total number of times subscribers open an email. Which option in Email Studio Tracking Tab will give Khan this information? Open Rate Email Opens Clicks Job links 4 / 60 Which of these options can be used to create or modify emails with similar content? Create an email from a template. Create from existing email. Duplicate then rename the email. All the above 5 / 60 Once you have sent an email message, you cannot update the links inside the email. True False 6 / 60 A consultant at Genetrix wants to carry out A/B testing in an email. Which elements can the consultant test using the out-of-the-box A/B Testing in Email Studio? (Choose 2) Send Time Opens Email Clicks 7 / 60 You can test send emails based on multiple content personalization options. Which ones CANNOT be used? (Choose two) Recipient in Non-Sendable Test Data Extension. Individual subscriber selected in Subscriber Preview. Entire subscriber audience in Subscriber Preview. Journey data in Journey builder 8 / 60 After you've created an email in content builder, you can send it immediately or schedule the email to be sent later in content builder. True False 9 / 60 A marketer at Genetrix wants to Create LINE Carousel Messages in Content Builder. What is the maximum number of characters the marketer can use? 30 50 60 100 10 / 60 Which SAP feature assigns a domain used to send email? Account Branding Private Domain for Email sending Custom Domain for CloudPages Dedicated IP Address 11 / 60 Which of these is not a transactional email? Purchase confirmation Banking Advertisement Weather alert Flight cancellation 12 / 60 Mark, an email developer at Genetrix, wants to upload assets to his local folder. What is the maximum number of assets mark can store in the local Folder? 1000 5000 500,000 No limit 13 / 60 Which of these are NOT true about a journey version? (Choose two) Contacts that exited a previous version of the new journey can move to a new version. Only one version can be active at a time Stopped journey ejects some contacts from a journey You can create drafts from stopped or inactive journeys You can restart an inactive journey 14 / 60 After creating a smart capture form in email studio, can the form be used as an entry event in Journey Builder? True False 15 / 60 Robert, a developer at Genetrix, wants to create random data extensions by splitting the standard data extension. How many random data extensions can Robert create at a go? 6 12 24 48 16 / 60 Which journey status represents a fully editable version that has not been activated. There are no active customers running through or waiting in it. Scheduled Draft Stopped Cancelled 17 / 60 Can a subscriber who has been unsubscribed-on lists and groups still be active on all subscribers lists? True False 18 / 60 Three of the following are used for personalizing content in content builder which one is not? Personalization String Dynamic content Static Content AMPscript 19 / 60 Suppression lists mostly include these address types, except? Addresses with a history of spam complaints Subscribed lists from previous providers or advertisers Addresses of your competitors Canceled customers 20 / 60 Marie, a marketer at Genetrix, wants to test a subject line in three different emails in journey builder, how will she be able to accomplish this? Using Decision split Using Einstein scoring Using Path optimizer Using Engagement Split 21 / 60 Pria imports records into a data extension, the import creates records for primary keys that do not exist in the data extension and ignores records whose primary keys exist. Which import type is Pria using? Add and Update Add only Update only Overwrite 22 / 60 Which mapping updates the first column in the data extension with the first column in the import file, the second column with the second column, and so on. Map by Header Row Map by Ordinal Map Manually 23 / 60 Which of the following is not a data extension error message when creating and configuring data extension in marketing cloud? Object Name does not Exists Text Field with No Length Cannot Be Primary Key Specify a Name Field Name Cannot Be Blank 24 / 60 Which of these operators is used in preference attributes? Begins with Is equal to Equal to Is 25 / 60 Samir, a Developer at Genetrix, wants to create a sendlog data extension. Listed are best practices Samir can follow to create a sendlog DE which one is not? He should add 10 or more custom fields to the send log. To record the new send log, he should ensure that he pauses, republishes, and restarts triggered sends and Journey Builder triggered sends. He should use data retention to limit the amount of data stored. He can create only one send log per BU 26 / 60 Web Collect is Email Studio's sign-up form functionality that allows your subscribers to subscribe, provide attribute information, or unsubscribe from your communications on your website. Which information is required to successfully set up web collect? (Choose two) Account Member ID Job ID List ID Email Address 27 / 60 Which data view should one query to view complaints data related to emails from your Marketing Cloud account? Complaint Unsubscribe FTAF You cannot query complaints 28 / 60 Lodi wants to build an import activity in marketing cloud. Which of these should Lodi NOT take into consideration while building an import file activity? (Choose two) File import names have a 200-character limit. To access Salesforce Objects and Reports, he should navigate to behavioral triggers in Email Studio. He can specify the character encoding of his imports use by contacting his Salesforce admin. If the file he is importing is encrypted or compressed, Lodi cannot use a file transfer activity to prepare the file for import. 29 / 60 Which of these file types cannot be unzipped? .zip .pgp .gz .tar 30 / 60 Server-side JavaScript can be used to perform the following actions inside an automation except? Automatically generate new email content based on subscriber preferences Import information into that data extension Filter out those subscribers with a birthday in the next week Send an email to subscribers 31 / 60 Ana wants to create a file location in Marketing Cloud. Where can Ana navigate to perform these actions in Marketing Cloud? Email Studio only Setup only Either Email Studio or Setup Automation studio 32 / 60 Which of these is not a journey builder entry source? In App message event Inbound chat SMS message Push message event 33 / 60 The CAN-SPAM Act mandates that Commercial emails, focused on delivering commercial content as their primary purpose, must adhere to the following criteria except. (choose two) Do not include your physical mailing address Accurately identify the sender in the header information. Use a subject line that accurately misrepresents the content of the email Provide a mechanism to opt out Honor opt-out requests promptly 34 / 60 In email marketing, permission refers to contacting only those who have explicitly agreed to receive messages. This ensures they know your brand, are interested in your content, and accept your communication frequency. Given the importance of permission in email marketing, which aspect is not supported by the reasons mentioned? Good reputation, Inappropriate use of email generates customer complaints and damages your reputation and brand A larger subscriber list is always better for email marketing success. Permission is no longer optional its required by law Email is most effective when your message is anticipated, personal, and relevant. 35 / 60 Ishu, a marketer at Genetrix, wants to increase opt-ins for their brand, gain more customers, and target them with personalized newsletters, marketing their products. Choose three options through which Ishu can obtain consent from contacts Contacts who donated to or volunteered with his company in the last six months Contacts who were randomly selected from a purchased contact list Contacts who submitted a form on your website Any contacts who have interacted with Ishu's social media posts Contacts who entered a written contract with his brand in the last six months 36 / 60 Which tenant type includes a single top-level account with one MID? Enterprise 2.0 Enterprise 1.0 Core Agency 37 / 60 Can one view forwards of an email in marketing cloud? True False 38 / 60 When writing SQL queries, data quantity and retention play crucial roles in enhancing query performance. Choose two methods for improving query performance that are dependent on data quantity and retention. use a SQL query for large tasks like copying data between data extensions Only query as much data as you need Avoid using data retention settings Only retrieve data that has changed since the last query 39 / 60 In the journey history tab, you can display all these columns except? Subscriber Key Contact Key Time Status 40 / 60 A subscriber key is a text field that contains a value that uniquely identifies a subscriber in your Marketing Cloud account. The system uses this value to determine? (Choose two). Which subscriber record to unsubscribe when a subscriber clicks the unsubscribe link in an email. Which subscriber record to send an email to in content builder Whether a subscriber appears multiple times on a list, group, or data extension to be sent a message. Which subscribers to query from the data views who have opened an email in the last 9 months. 41 / 60 You can view the journey history for a maximum of the last how many days? 30 days 60 days 120 days 180 days 42 / 60 The marketing cloud system tracks conversion based on the following except? Contact ID Subscriber ID Job ID List ID 43 / 60 Which Einstein uses text analytics and natural language processing to analyze the text from commercial email subject lines to uncover language insights? Einstein copy insights Einstein content testing Einstein content selection Einstein email recommendations 44 / 60 Under which tab are attribute groups in contact builder created? Data extension Data Designer Data Source All contacts tab 45 / 60 In Email Studio's data extension, can you edit records inside the data extension, i.e., add/delete a record? True False 46 / 60 In building a journey it is always good to set a goal, not just a goal but a high-level goal. Which of these is not a good goal to set? Acquire new account holders. Decrease the number of scheduled appointments. Improve on-time payments and reimbursements. Improve the completion rate of a patient health profile. 47 / 60 Which of these is not an automation activity in automation studio? (choose two) Wait Object Activity Update contact Send SMS Verification activity 48 / 60 Saad, a developer at Genetrix, wants to optimize a query that takes more than 30 minutes. What should Saad do to improve his query performance? (Choose two) Rewrite your queries to use the primary key value of a data extension in your SELECT statement Limit column size to the maximum number of characters instead of the default 50-character limit Use the select * statement to get all columns at once. Store numerical values with the text data type, as opposed to number. 49 / 60 Which journey builder activity sends a contact down one of two paths depending on their interaction with a message? Engagement Split Decision Split Einstein Split Einstein Engagement Frequency Split 50 / 60 Which automation studio starting source starts an automation when a file is uploaded to an external location, such as AWS, Azure, or Google Cloud? File drop Trigger Schedule Event 51 / 60 How can one avoid spam traps in email marketing? (Choose two) Remove unengaged subscribers Continuously re-engage your inactive subscribers for like a year or two. purchase or rent lists to improve deliverability. Actively remove hard bounces from your campaigns. 52 / 60 Listed below are ways to improve automation health except? Identify automations with a low success rate. Investigate and resolve errors that occur in these automations using the _AutomationInstance and_AutomationActivityInstance data views. Manually intervene in automations that are running smoothly to introduce unnecessary complexity and potential points of failure. Identify automations with a high skip count. Consider modifying the automation schedule so that the automation has time to complete before attempting to run again Identify automations with relatively high run counts. Consider combining these automations to improve efficiency. 53 / 60 Grooming data before creating a journey is crucial before you build any journey. choose two ways in which you can maximize this process. Use an ETL tool such as Automation Studio for large-scale segmentation before admitting contacts into Journey Builder instead of filtering contacts within the entry source. Only use the Update Contact activity to update any contact data including the Contact Key value. Don’t use a filter in the entry source to filter more than 50% of your contacts when there are more than 500,000 total contacts. When updating a contact in a data extension some fields are not necessarily required to add the contact. 54 / 60 Which of these statements are true about contact data in journey builder? (Choose two) It’s the Initial data value about a customer. It’s the Current data value about a customer. Provides attributes in the state they were in when the contact entered the journey. Provides attributes in the state they are in when evaluation occurs after the entry event has fired. 55 / 60 Which of these is not a consideration in exit criteria Exit criteria can be defined differently for each version of a journey. If you have both Goals and Exit Criteria configured, exit criteria is processed before goals. Contacts that are removed via exit criteria are logged, and the count of contacts removed from the current version is visible in the health status panel. Journey Builder evaluates exit criteria for each contact in the journey when their time in each wait activity expires. 56 / 60 Genetrix Technology is contemplating acquiring a dedicated IP. As a consultant, you're evaluating the implications of using a dedicated IP to determine whether utilizing one or multiple IPs is the optimal choice. Which of these is not a consideration of using a dedicated? To use a dedicated IP, the send volume must be great enough to maintain a positive or neutral reputation with email providers. Under some conditions, clients can use more than one dedicated IP address for their account. You can transfer a non-Marketing Cloud platform IP address to use for Marketing Cloud email sends. Dedicated IPs are not sharable across accounts as long as the accounts are hosted in the same stack. 57 / 60 Which Ampscript function is used to Lookup multiple column values from a single row? Lookup LookupRows LookupOrderedRows LookUporederedRows 58 / 60 Which one is not a Journey Builder Sales and Service Cloud Best Practice? Don't use Journey Builder as a substitute for the Data Import Wizard or Data Loader for bulk updates Limit the number of fields being updated on the selected Objects. Use high volume updates to Objects with many related records, such as CampaignMember or Opportunity. Journey processing in one business unit can negatively impact processing in another business unit. Distribute activity throughout your enterprise accordingly. 59 / 60 In marketing cloud setup where can one enable and integrate google analytics for his/her account? Platform tools setup assistant Administration tab settings tab 60 / 60 Choose three multifactor authentication methods that can be used in marketing cloud. TOTP Google authenticator Security Key SMS Notification Salesforce Authenticator Your score is The average score is 32% 0% Restart quiz
