Kriti Gupta is the Functional Lead and 3x certified Salesforce Marketing Cloud Consultant at Genetrix. With a background in Salesforce, Kriti brings her expertise to marketing campaigns and implementations. She has worked with clients from different industry verticals ranging from banking to non-profit. Apart from working on Salesforce CRM, Pardot as well as Marketing Cloud implementations, she enjoys coming up simple yet elegant solutions for challenges. Kriti elaborates that working with Genetrix has opened new areas of interest for her while giving a new direction to her career.

Apart from working on Salesforce, Kriti also manages content for Genetrix website and some of her blogs have been well-published. In her personal time, she enjoys reading novels, swimming and traveling to new places.