Salesforce Marketing Cloud APIs No One Talks About (But Should)

1. Campaign Information API — Your Campaign’s Backstage Pass Ever wished you could check your campaign’s status, description, or other details   without logging into Marketing Cloud? The Campaign Information API does exactly that. Why it’s awesome: In a busy marketing team, campaigns move fast and are often touched by multiple people. This API helps you stay […]

Dynamic Reply Mail Management – Remove Lengthy Alphanumeric Strings from the Reply-to Address

Have you ever received an email where the reply-to address looks something like this?  [email protected]  While technically valid, this kind of reply-to address—often used in Salesforce Marketing Cloud (SFMC)—can look suspicious or unprofessional to recipients. It may even negatively impact deliverability or trigger spam filters.  This blog post explores why these strings appear, the risks […]

Everything You Need to Know About Marketing Cloud Next

What Is Marketing Cloud Next? Marketing Cloud Next is a major evolution of Salesforce’s marketing platform, designed to make marketing faster, smarter, and more personal—without being complicated or jargon-heavy. It’s not a new product or tool you buy separately, but a portfolio name for the latest, most advanced marketing capabilities that Salesforce offers, all powered […]

Premier Datorama Consultants for Marketing Cloud Intelligence Solutions

Salesforce Marketing Cloud Intelligence (Datorama) is a powerful tool that helps businesses unify, visualize, and analyze data from various sources, transforming raw numbers into actionable insights. To fully leverage Datorama’s capabilities, having the right consultant by your side makes a big difference. This guide introduces 10 top niche Marketing Cloud Intelligence (Datorama) consulting experts, highlighting […]

What hospitality Clients should consider before buying Salesforce Marketing Cloud?

Marketing Cloud is a powerful platform that can help you create personalized marketing campaigns, improve customer engagement, and increase revenue. However, before investing in Marketing Cloud, here are some important factors to consider. Your marketing goals: Before investing in Marketing Cloud, it’s important to define your marketing goals. Do you want to increase bookings, boost […]

Most Effective Use Cases of Salesforce Marketing Cloud Journey Builder in Hospitality Industry

Introduction In the fast-paced and ever-evolving hospitality industry, building strong relationships with customers is crucial for success. To effectively engage with guests and create personalized experiences, hospitality businesses need robust customer relationship management (CRM) solutions. Journeys in Salesforce Marketing Cloud empower hospitality businesses to design and deliver personalized customer experiences across multiple channels, including email, […]

Passing the SFMC Email Specialist Certification​

Salesforce Marketing Cloud is used by most of the biggest corporations in the world. This software is not only efficient, it is also multi-purpose and user-friendly. Most of the marketers, consultants and developers working on Salesforce Marketing Cloud prefer to undergo the official certification exams conducted by Salesforce to keep up with the current developments […]

Simplifying Marketing Analytics with Datorama Insights

About Datorama Datorama is a Marketing Intelligence Tool used for Reporting, Visualization & Analytics specializing in Marketing data. Its key capabilities are:– Out of the Box Integration (OOTB) with leading marketing channels.– AI (Artificial Intelligence) aggregation & reporting of the industry standardized KPIs across the channels.– Unification & Harmonization of the data.– More speed to […]

7 Essential Salesforce Marketing Cloud Best Practices for Non-Profit Organizations

We all know that an organization that works with the motive to render services to society and not for profit-making is a Not for Profit Organisation. It is also known as a Non-Trading Organisation. NPO is a separate legal entity and not owned by any individual or enterprise. Salesforce Marketing Cloud is a powerful platform […]

Getting the best out of your marketing strategy with Salesforce Marketing Cloud

Salesforce’s platform (or “Cloud”) for marketing automation and customer engagement is known as Salesforce Marketing Cloud (SFMC). A quick review of its past reveals that Salesforce did not develop the SFMC core from scratch; rather, they got it in 2013 when they acquired ExactTarget. This is relevant since “ExactTarget” is still occasionally used in references […]