Contact Us

SFMC Inbox-Placement Scorecard

Answer 15 checks and see where your Marketing Cloud email actually lands — with the exact fix for anything you miss. "Sent" isn't "delivered."

0%0 / 15
Answer to score

Where do you land?

Tap Yes / No on each check. Your score and fixes update live.

The bar you're graded on (2024–26): Gmail & Yahoo require SPF + DKIM + DMARC, one-click unsubscribe, and a spam rate under 0.3% for bulk senders. Miss one and you get throttled — quietly.

1Authentication

Your sending domain is authenticated in SFMC (SAP set up).
Fix — Set up the Sender Authentication Package and align your From domain.
DMARC is published and moving toward enforcement.
Fix — Publish a DMARC record, read the reports, then move p=none → quarantine → reject.
One-click unsubscribe (List-Unsubscribe-Post) is live.
Fix — Enable the one-click unsubscribe header — Gmail/Yahoo require it on bulk mail.

2Reputation & IP

Your dedicated IP was warmed (or you're correctly on shared).
Fix — Warm a new IP over 30–45 days, engaged-openers first.
Your Gmail spam-complaint rate stays under 0.3%.
Fix — Watch Google Postmaster daily; keep it under 0.10%, never spike past 0.30%.
You're enrolled in Google Postmaster Tools + Microsoft SNDS.
Fix — Enroll and verify your domain so you can see reputation before it tanks.

3List hygiene

You sunset contacts with no opens/clicks in ~12 months.
Fix — Segment by engagement and stop mailing the long-dead list.
Bounced / held / unsubscribed contacts are excluded every send.
Fix — Never re-import held or bounced addresses; exclude them by default.
You only mail permission-based, self-collected addresses.
Fix — Drop purchased or appended lists — they're full of traps and complaints.

4Content & links

Emails have real text + a plain-text version (not all-image).
Fix — Balance text and images; always include a plain-text part.
Links use a branded, aligned domain (no public shorteners).
Fix — Use a branded click-tracking domain; drop bit.ly and mismatched links.
Your reply-to is a real, monitored, on-brand address.
Fix — Replace no-reply / random-string reply-to with a monitored inbox.

5Monitoring

You run a seed / inbox-placement test before big sends.
Fix — Seed to Gmail/Yahoo/Outlook + a placement tool before you hit send.
Your send volume is steady (no 0 → 1M spikes).
Fix — Ramp big pushes; keep a predictable cadence.
Bounce / unsub status syncs back to your CRM.
Fix — Feed deliverability status to CRM so sales stops emailing dead addresses.

India
Genetrix Consulting LLP
406, 4th Floor, V18, Balewadi High Street, Pune, Maharashtra 411045

U.S.
Genetrix Consulting LLC
304 S. Jones Blvd #5631 Las Vegas, NV 89107

Our Services

MarTech Implementation

Support

Development

Marketing automation

Platform Integration

Marketing strategy

MarTech Training

Data modeling

Campaign management

MarTech Migration

Quick link

Home

Services

Collaborate

Case study

Career

Our team

Become our partner

Contact us

Privacy Policy

Terms and Conditions

Subscribe to our newsletter

We got something for everyone

I’m a

    ©2026 Genetrix Consulting LLC. All rights reserved.