Understanding the Limits

The limits module on the overview tab may show a limit, such as 1,000 conversations per phone number in a rolling 24-hour period. However, this is not always the real limit. The phone number “messaging limit” is the actual limit to check. If it states “not applicable”, it means the account has unlimited conversations per day.

Teams running Journey Builder and Automation Studio should be aware of these limits to avoid any issues with their messaging campaigns.

Root Cause of the Confusion

The root cause of the confusion is the different limit displays in SFMC. The overview tab and the phone number “messaging limit” may show different limits, leading to confusion about the actual limit.

Fixing the Issue

To avoid any issues with messaging limits, teams should check the phone number “messaging limit” regularly. If the limit is “not applicable”, it means the account has unlimited conversations per day. If the limit is lower, teams should adjust their messaging campaigns accordingly.

SFMC Limits Check

// Check the phone number messaging limit
// If the limit is "not applicable", the account has unlimited conversations per day
if (messagingLimit == "not applicable") {
  // Adjust messaging campaigns accordingly
} else {
  // Check the limit and adjust messaging campaigns
}

Heads up: Teams should always check the phone number “messaging limit” to ensure they are aware of the actual limit.

Best Practices

Checklist for SFMC Limits

• Check the phone number “messaging limit” regularly
• Adjust messaging campaigns according to the limit
• Complete the IP warmup process to increase the limit
• Get the display name validated and approved by Meta
• Monitor the limits module on the overview tab for any changes
• Test messaging campaigns to ensure they are within the limit
• Keep records of the limits and any changes
• Stay up-to-date with the latest SFMC and Meta documentation

What is the IP warmup process?

The IP warmup process is a gradual increase in the messaging limit to prevent spam filters from flagging the account.

How do I get my display name validated and approved by Meta?

You can get your display name validated and approved by Meta by following the instructions in the SFMC and Meta documentation.

What happens if I exceed the messaging limit?

If you exceed the messaging limit, your account may be flagged for spam and your messaging campaigns may be blocked.

Can I appeal a blocked messaging campaign?

Yes, you can appeal a blocked messaging campaign by contacting Meta support and providing evidence that your campaign is not spam.

How often should I check the phone number messaging limit?

You should check the phone number messaging limit regularly, ideally daily, to ensure you are aware of any changes to the limit.