Background
Teams running MCAE/Pardot in the EU were surprised to learn about the change, as it was previously believed that Pardot was hosted in the EU. However, after reviewing historical documents, it appears that Pardot may have never been hosted in the EU, instead relying on Safe Harbour agreements to meet EU data protection requirements.
Impact on Customers
The change in hosting location may affect EU customers who are subject to GDPR regulations. While MCAE/Pardot may not have been hosted in the EU, some customers may have been under the impression that their data was being stored locally. Marketing Cloud Next is being positioned as an alternative for customers who require EU-based hosting.
The root cause of the issue is the change in hosting location of MCAE/Pardot from EU to US, which may not meet the data protection requirements of some EU customers.
Next Steps
Customers who are concerned about the hosting location of their MCAE/Pardot data should consider switching to Marketing Cloud Next. To prepare for the switch, customers should:
Pre-Migration Checklist
- Review their current MCAE/Pardot setup and identify any dependencies on EU-based hosting
- Assess their data protection requirements and determine if Marketing Cloud Next meets their needs
- Plan for data migration and integration with Marketing Cloud Next
- Coordinate with their Salesforce account team to ensure a smooth transition
- Test and validate their Marketing Cloud Next setup before switching from MCAE/Pardot
What is the current hosting location of MCAE/Pardot?
The current hosting location of MCAE/Pardot is the US.
Can MCAE/Pardot be hosted in the EU?
No, MCAE/Pardot is not currently hosted in the EU.
What is the recommended alternative for EU customers?
Marketing Cloud Next is the recommended alternative for EU customers who require EU-based hosting.
How do I migrate my data from MCAE/Pardot to Marketing Cloud Next?
Customers should work with their Salesforce account team to plan and execute a data migration from MCAE/Pardot to Marketing Cloud Next.
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