Passing Einstein Engagement Split Personas using AMPscript

Using AMPscript to pass Einstein Engagement Split personas in Journey Builder
Avoiding Ab Test Failures with Non-Static Data Extensions in Salesforce Marketing Cloud

Using non-static data extensions in AB tests can cause failures, learn how to avoid them
Resolving Journey Builder errors due to suppression lists

Fixing ‘This contact is on a suppression list’ errors in Journey Builder
Choosing between triggered sends and Salesforce data entry in Journey Builder

Triggered sends offer more control than Salesforce data entry in Journey Builder
Understanding Journey Pause Specs in Salesforce Marketing Cloud

Learn the difference between ‘Do Not Extend’ and ‘Extend’ in Journey Builder pause specs
Creating a Custom Activity for Journey Builder to Instantly Log Contacts in Data Extensions

Building a custom activity for Journey Builder to create contacts and log them in Data Extensions instantly
Handling Multiple Accounts Per Customer in Salesforce Marketing Cloud

Designing an architecture to handle multiple accounts per customer without breaking key relationships
Getting Email Sent Details from Data View in Journey Builder

Querying sent email details in Journey Builder within 5 minutes
Migrating from Process Builder to Flows for Journey Builder Data Entry Sources

Salesforce is retiring Process Builder, find out what this means for Journey Builder data entry sources
Understanding Marketing Cloud on Core and Its Impact on Journey Builder and AMPscript

Marketing Cloud on Core uses Flow Builder, not Journey Builder, and has limited scripting capabilities