Understanding the Discrepancy

When teams running Journey Builder notice this discrepancy, it is essential to understand the reasons behind it. There are multiple factors that contribute to this difference.

The main reason for this discrepancy is that Journey Builder shows the number of contacts that were processed, while Tracking shows the actual number of sends. This means that Journey Builder includes contacts that were excluded, unsubscribed, or suppressed, while Tracking does not.

Another reason for the discrepancy is that Tracking takes time to update its numbers. This means that the numbers in Tracking may not reflect the actual sends in real-time.

List Detective also plays a role in scrubbing contacts during sends, which can affect the numbers in Journey Builder and Tracking.

Resolving the Discrepancy

To resolve this discrepancy, it is essential to understand that Tracking eventually gets its data from Data Views. This means that the numbers in Tracking are the most accurate representation of the actual sends.

To get the most accurate numbers, it is recommended to use Tracking as the primary source of data.

Additional Issues – Cloud Pages and Links

A community member also asked about an issue where all Cloud Pages and links were down in an SFMC org. While we have not experienced this issue, it is possible that it was an intermittent issue or a problem that required Salesforce support.

example.sql

SELECT * FROM _Sent WHERE JobID = 'YOUR_JOB_ID'

This SQL query can be used to retrieve the sent data for a specific job, which can help in troubleshooting the issue.

Checklist for Resolving Discrepancies

• Use Tracking as the primary source of data for send counts
• Understand the differences between Journey Builder and Tracking
• Check for excluded, unsubscribed, or suppressed contacts
• Verify that List Detective is not scrubbing contacts during sends
• Use Data Views to get accurate data
• Check for intermittent issues or problems that require Salesforce support

What is the main reason for the discrepancy between Journey Builder and Tracking?

The main reason is that Journey Builder shows the number of contacts processed, while Tracking shows the actual number of sends.

How can I get the most accurate numbers for send counts?

Use Tracking as the primary source of data, as it eventually gets its data from Data Views.

What is the role of List Detective in scrubbing contacts during sends?

List Detective scrubs contacts during sends, which can affect the numbers in Journey Builder and Tracking.

What should I do if all Cloud Pages and links are down in my SFMC org?

Check for intermittent issues or problems that require Salesforce support.