Understanding the Problem

Gmail has made significant changes to combat spoofers, including separating policies for workspace and public accounts. This means that senders must manage these accounts uniquely to improve deliverability. Additionally, Gmail has introduced AI content scanning, which can block authenticated senders who recycle content or keep evergreen messaging forever.

Teams can check spam complaints using the Google Postmasters tool to verify if complaints are above 0.3%, which can make it harder for emails to get to the inbox. It is also essential to check bounce and block logs to identify any issues with email delivery.

Root Cause of the Problem

The root cause of the problem is the lack of unique management of Gmail public and workspace accounts, combined with the introduction of AI content scanning, which blocks similar content. Additionally, the absence of a one-click unsubscribe link and the presence of multiple domains in the email code can also contribute to deliverability issues.

Step-by-Step Solution

To resolve Gmail deliverability issues, teams can follow these steps:

Deliverability Checklist

1. Manage Gmail public and workspace accounts uniquely
2. Check spam complaints using the Google Postmasters tool
3. Vary email content to avoid AI content scanning blocks
4. Include a one-click unsubscribe link in all emails
5. Remove multiple domains from email code and use a single domain

By following these steps, teams can improve their Gmail deliverability scores and ensure that their daily emails with spot price updates are delivered to the inbox.

Best Practices

Deliverability Checklist

• Manage Gmail public and workspace accounts uniquely
• Check spam complaints using the Google Postmasters tool
• Vary email content to avoid AI content scanning blocks
• Include a one-click unsubscribe link in all emails
• Remove multiple domains from email code and use a single domain
• Monitor bounce and block logs to identify delivery issues
• Use a validation tool like ZeroBounce to distinguish between public Gmail accounts and workspace accounts

Frequently Asked Questions

What is the Google Postmasters tool?

The Google Postmasters tool is a free tool that helps senders monitor and improve their email deliverability to Gmail users.

How can I vary email content to avoid AI content scanning blocks?

You can vary email content by using different subject lines, email bodies, and calls-to-action. You can also use personalization and dynamic content to make each email unique.

What is the recommended way to manage Gmail public and workspace accounts uniquely?

The recommended way to manage Gmail public and workspace accounts uniquely is to use a separate IP address or subdomain for each type of account. You can also use a validation tool like ZeroBounce to distinguish between public Gmail accounts and workspace accounts.

How can I monitor bounce and block logs to identify delivery issues?

You can monitor bounce and block logs using the Salesforce Marketing Cloud dashboard or by setting up custom reports to track delivery issues.

What is the benefit of using a one-click unsubscribe link in all emails?

The benefit of using a one-click unsubscribe link in all emails is that it makes it easy for subscribers to opt-out of future emails, which can help improve deliverability and reduce spam complaints.