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Understanding Throttling in Email Studio

Throttling in Email Studio is a feature that allows you to control the rate at which emails are sent to your subscribers. This is useful for preventing your emails from being flagged as spam and for managing the load on your email servers. However, when you miscalculate the time needed to finish a send, you may end up with a remainder of emails waiting to be sent.

The root cause of this issue is the 24-hour throttling period, which prevents you from sending emails to the same list within a 24-hour window. This is a platform-level limitation that is designed to prevent spamming and abuse.

To overcome this limitation, you need to cancel the original send and then identify the emails that have already been sent. You can do this by using a SQL query to retrieve the Job ID and the customer IDs that have been sent.

Step-by-Step Solution

Here’s a step-by-step guide to resending the remaining emails:

SQL Query

SELECT * FROM [Data View] WHERE JobID = 'YOUR_JOB_ID' AND SendStatus = 'Sent'

Once you have the list of sent emails, you can create a new email send without throttling and exclude the customers who have already received the email.

By following these steps, you can resend the remaining emails and ensure that your subscribers receive the intended communication.

Best Practices and Considerations

When resending emails after throttling, it’s essential to consider the following best practices:

Checklist

• Cancel the original send to prevent duplicate emails
• Use a SQL query to identify the already sent emails
• Exclude the sent customers from the new email send
• Test your email send before sending it to the entire list
• Monitor your email metrics to ensure the resend is successful

Additionally, you should be aware of the following FAQs:

What is throttling in Email Studio?

Throttling is a feature that controls the rate at which emails are sent to your subscribers.

How do I cancel an email send in Email Studio?

You can cancel an email send by going to the Email Studio interface and clicking on the “Cancel” button next to the send.

Can I resend emails to the same list within 24 hours?

No, you cannot resend emails to the same list within 24 hours due to the throttling period. However, you can cancel the original send and resend the remaining emails using the steps outlined above.

What are the consequences of not using throttling in Email Studio?

Not using throttling can result in your emails being flagged as spam, which can harm your reputation and deliverability.