Hapi Guest for Marketing Cloud – AppExchange App for Salesforce Marketing Cloud

Context Hapi provides technical solutions for multitude of hospitality giants. They set up the sales and marketing platforms on Salesforce for their clients. These set ups consist of various high functioning data models, modes of communication and management tools. With an increase in clientele, Hapi wanted to make this process efficient in terms of time […]

How Salesforce and Marketing Cloud Bi-directional Consent sync improved deliverability and customer satisfaction for this Life-Sciences Organization

Context The client uses Salescloud and Marketing Cloud for all their sales and marketing activities. They have a team of talented marketers and salespeople who have work behind the scenes in provision of healthy blood platelets to the hospitals. Both the teams have been working together for quite some time, but with a gradual increase […]

How Marketing Cloud Email Send Performance Dashboards in Salesforce provided real-time email analytics to a Health-care client

Context The client team wants to utilize both sales cloud and marketing cloud as they have been using Salescloud as a database of records. Having set up their marketing cloud recently, they are willing to use both platforms to their full capacity. The emails that the marketing team has been deploying for their users and […]

How this Non-Profit Organization streamlined and cleaned their Salesforce Marketing Cloud Contacts List

Context The client team uses salesforce Salescloud CRM as the source of all their data. They have been doing so for a long time and have recently started seeing duplicate (sometimes more) records with the same email address. Apart from the same email address existing multiple times, which tends to happen in an instance after […]

What hospitality Clients should consider before buying Salesforce Marketing Cloud?

Marketing Cloud is a powerful platform that can help you create personalized marketing campaigns, improve customer engagement, and increase revenue. However, before investing in Marketing Cloud, here are some important factors to consider. Your marketing goals: Before investing in Marketing Cloud, it’s important to define your marketing goals. Do you want to increase bookings, boost […]

Most Effective Use Cases of Salesforce Marketing Cloud Journey Builder in Hospitality Industry

Introduction In the fast-paced and ever-evolving hospitality industry, building strong relationships with customers is crucial for success. To effectively engage with guests and create personalized experiences, hospitality businesses need robust customer relationship management (CRM) solutions.  Journeys in Salesforce Marketing Cloud empower hospitality businesses to design and deliver personalized customer experiences across multiple channels, including email, […]

Marketing Cloud FAQs for Hospitality Industry!

Introduction: As the hospitality industry continues to evolve, staying ahead of the competition and delivering exceptional guest experiences is paramount. Salesforce Marketing Cloud has emerged as a powerful tool for hospitality businesses, enabling them to enhance customer relationships, drive revenue growth, and optimize marketing efforts. However, navigating the intricacies of Salesforce Marketing Cloud and its […]

How do you choose which cloud suits better for your business:- Sales Cloud or Service Cloud?

In today’s rapidly evolving business landscape, exceptional customer experiences have become paramount for organizations seeking sustainable growth and long-term success. Salesforce, the world’s leading customer relationship management (CRM) platform, offers a suite of powerful solutions to cater to diverse business needs. Two prominent offerings within its arsenal are Salesforce Sales Cloud and Service Cloud. While […]

How can Hospitality Industry Marketers Choose Between Marketing Cloud, Marketo, Eloqua, and Pardot

Every industry needs marketing to push its goals to greater heights in this age of technology. But, deciding which marketing tool to opt for is more than a necessity. Salesforce Marketing Cloud, Adobe Marketo, Oracle Eloqua and Salesforce Pardot are four popular marketing automation platforms that can help hospitality businesses create personalized marketing campaigns, improve […]

Understanding Conversion Tracking in Salesforce Marketing Cloud for a Non-Profit with a Case Study

The concept of conversion tracking enables measurement of the frequency of achievement of marketing objectives using specific metrics. Simple activities like purchasing something, downloading a white paper, or even seeing an important webpage can all be counted as conversions when evaluating the performance of campaigns Track click-through data at a deeper level with Conversions Tracking, […]