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Will Gmail Clip This? — Email Weight Checker

Gmail hides everything past 102 KB of code behind “Message clipped” — usually your CTA and your unsubscribe link. Nothing in Marketing Cloud warns you. Paste the HTML and find out before the send, not after.

102 KB, and nothing tells you

Gmail truncates a message once its source passes roughly 102 KB. It shows what fits, then a “Message clipped — View entire message” link, and almost nobody clicks it. What sits below the fold at that point is the bottom of your email: the final call to action, the footer, and your unsubscribe link.

Marketing Cloud does not check this. Preview and Test render the whole thing happily, because they are not Gmail.

The weight is in the code, not the images

The limit applies to the HTML source, so a heavy hero image hosted on a CDN costs you almost nothing while a base64-embedded logo costs you every one of its bytes. Table-based layouts with inline styles repeated on every cell add up faster than people expect, and build-system comments left in the template are pure weight.

Whitespace and indentation count too. A template that looks tidy in the editor can carry several KB of nothing.

What the checker returns

Your exact code weight against the 102 KB threshold and a straight verdict on whether Gmail will clip it. A breakdown of what is consuming the budget — base64 images, comments, whitespace — with the KB each fix recovers and your projected weight once they are applied.

It also shows a quick render with images off and at mobile width, which is where a clipped unsubscribe link turns from an annoyance into a compliance problem.

No Litmus licence required

Testing tools that catch clipping exist, and they cost money and a round trip. This is a paste box. It runs entirely in your browser, so the HTML you paste — which on a real campaign contains your copy, your offers and your links — is not sent anywhere.

Run it on the template once, fix what it finds, and the whole category of problem goes away for every send built on it.

What’s inside

  • Whether Gmail will clip your email, with your exact code weight against the 102 KB limit
  • What is consuming the budget: base64 images, comments, whitespace
  • How many KB each fix recovers, and your projected weight once it is clean
  • A render preview with images off — where a clipped unsubscribe link really hurts
  • A mobile-width view, since that is where most of the opens are
  • Works on any ESP’s HTML, not just Marketing Cloud
  • No Litmus licence, no test send, no round trip
  • Runs in the browser — the HTML you paste is not sent anywhere
FormatInteractive
Threshold102 KB
InputEmail HTML
HostingOn-site

More from the vault

Want the template fixed rather than measured?

Rebuilding a bloated master template so every send built on it comes in under the limit is a contained piece of work. Send us the HTML and we will tell you what it needs — a 30-minute call, no deck, no discovery theatre.

Book a 30-minute technical session