Introduction to Marketing Cloud on Core

Marketing Cloud on Core is a new product built from scratch on Data Cloud, requiring a Sales/Service Enterprise+ license as a prerequisite. It is designed with a no-code and AI-driven approach, focusing on small to medium-sized businesses.

One of the main differences between Marketing Cloud on Core and the traditional Marketing Cloud platform is the use of Flow Builder instead of Journey Builder. Flow Builder provides a more streamlined and user-friendly interface for creating customer journeys, but it may lack some of the advanced features available in Journey Builder.

Impact on Ampscript and HTML Emails

Currently, Marketing Cloud on Core does not support scripting languages like Ampscript, and HTML emails are also not available. However, the platform does provide a drag-and-drop interface for creating journeys and uses AI to generate journeys in flows.

Data Cloud serves as a segmentation tool, allowing for more precise targeting and personalization of customer interactions.

The limited scripting capabilities and lack of HTML email support in Marketing Cloud on Core are due to its focus on providing a no-code and AI-driven solution for small to medium-sized businesses.

Benefits and Future Developments

Despite some initial limitations, Marketing Cloud on Core has huge potential for streamlining customer notifications and interactions. It allows marketers to push some work back to the IT side, making it easier to manage triggered customer notifications.

As the platform continues to evolve, we can expect to see more features and capabilities added, including potential support for scripting languages like Ampscript.

example.amp

/* Example Ampscript code */
var @name
set @name = "John Doe"

Heads up: Marketing Cloud on Core is still a relatively new platform, and some features may be glitchy or limited at the moment.

Checklist for Getting Started with Marketing Cloud on Core

Getting Started

• Check if your organization has a Sales/Service Enterprise+ license
• Familiarize yourself with the Flow Builder interface
• Explore the AI-driven journey creation features
• Understand the limitations of the current platform, including the lack of scripting languages and HTML email support
• Stay up-to-date with the latest developments and feature additions
• Consider attending webinars or training sessions to learn more about Marketing Cloud on Core

Frequently Asked Questions

What is Marketing Cloud on Core?

Marketing Cloud on Core is a new product built on Data Cloud, designed for small to medium-sized businesses with a no-code and AI-driven approach.

Does Marketing Cloud on Core support Ampscript?

Currently, Marketing Cloud on Core does not support scripting languages like Ampscript.

Can I use HTML emails in Marketing Cloud on Core?

No, HTML emails are not currently supported in Marketing Cloud on Core.

What is the role of Data Cloud in Marketing Cloud on Core?

Data Cloud serves as a segmentation tool, allowing for more precise targeting and personalization of customer interactions.

Is Marketing Cloud on Core suitable for large enterprises?

Marketing Cloud on Core is currently focused on small to medium-sized businesses, but it may be suitable for larger enterprises in the future as the platform continues to evolve.