Understanding the Problem

A community member asked about email delivery issues to specific addresses, such as [email protected], [email protected], [email protected], [email protected], and [email protected]. The issue was that emails from SFMC were not being delivered to these addresses, while emails from other marketing tools were being delivered successfully.

Root Cause of the Issue

The root cause of this issue is often related to List Detective, a feature in SFMC that helps prevent spam and abuse by detecting and blocking emails sent to role-based email addresses, such as support@ or webmaster@.

Resolving the Issue

To resolve this issue, it is essential to understand how List Detective works and how to make adjustments to ensure that emails are delivered to the intended recipients. One possible solution is to request that the emails be allowed to go through, as long as you are on a dedicated IP.

Another resource that can help resolve this issue is the Pardot documentation on role-based email addresses, which provides information on why these addresses are commonly blocked and how to resolve the issue.

Code-Level Solutions

In some cases, code-level solutions may be necessary to resolve email delivery issues. For example, using AMPscript or SSJS to customize email sending logic can help ensure that emails are delivered to the intended recipients.

example.amp

/* Example AMPscript code to customize email sending logic */
var @emailAddress
set @emailAddress = "[email protected]"
if ListDetective(@emailAddress) == "false" then
  /* Send email logic here */
endif

Best Practices for Email Delivery

Heads up: It is essential to follow best practices for email delivery to ensure that emails are delivered to the intended recipients and to prevent spam and abuse.

Email Delivery Checklist

• Use a dedicated IP to improve email deliverability
• Understand how List Detective works and make adjustments accordingly
• Use role-based email addresses judiciously and only when necessary
• Follow best practices for email content and formatting
• Monitor email delivery metrics and adjust sending logic as needed

Frequently Asked Questions

What is List Detective?

List Detective is a feature in SFMC that helps prevent spam and abuse by detecting and blocking emails sent to role-based email addresses.

How can I request that emails be allowed to go through?

You can request that emails be allowed to go through by contacting SFMC support, as long as you are on a dedicated IP.

What are role-based email addresses?

Role-based email addresses are email addresses that are associated with a particular role or function, such as support@ or webmaster@.

How can I improve email deliverability?

You can improve email deliverability by using a dedicated IP, following best practices for email content and formatting, and monitoring email delivery metrics.