Contact Us

May 24, 2025

May 13, 2026 4:07 pm

Migrating Marketing Cloud Next Campaigns from Sandbox to Production

Share with

Understanding the Components

Segments can be included in DevOps data kits and moved from one sandbox to another. Contents provide an export and import option. Flow can be moved from one sandbox to another using Salesforce CLI.

However, campaign records and briefs are not deployable from one sandbox to another or to production. This means you need to manually create the campaign and brief with the same name in the destination sandbox before moving other components.

Migrating Campaigns Step by Step

Here are the general steps to follow: export and import contents, move segments using DevOps data kits, move flow using Salesforce CLI, and manually create campaign records and briefs in the destination sandbox.

The root cause of this challenge is the lack of deployability of campaign records and briefs in MC Next.

Official Documentation and Resources

For more information, refer to the official Salesforce documentation and articles from experts in the field, such as Marketing Cloud Next: Testing with Sandbox.

example.txt

Example code snippets or configuration files can be added here.

Heads up: Make sure to test your campaigns thoroughly after migration to ensure everything is working as expected.

Checklist for Campaign Migration

Campaign Migration Checklist

  • Export and import contents
  • Move segments using DevOps data kits
  • Move flow using Salesforce CLI
  • Manually create campaign records and briefs in the destination sandbox
  • Test campaigns thoroughly after migration
  • Verify campaign records and briefs are correctly set up in the destination sandbox
  • Document the migration process for future reference

Frequently Asked Questions

What is the best way to migrate MC Next campaigns?

Use a combination of export and import options, Salesforce CLI, and manual creation of campaign records and briefs.

Can campaign records and briefs be deployed from one sandbox to another?

No, campaign records and briefs are not deployable and need to be manually created in the destination sandbox.

What is the official documentation for MC Next campaign migration?

Refer to the official Salesforce documentation and articles from experts in the field.

How do I test my campaigns after migration?

Test your campaigns thoroughly after migration to ensure everything is working as expected.

What are the benefits of using DevOps data kits for segment migration?

DevOps data kits allow for easy migration of segments from one sandbox to another.

Genetrix Technology · Salesforce Marketing Cloud Partner

Need help shipping this in production?

Genetrix builds and untangles Salesforce Marketing Cloud and Agentforce setups for teams that want it done right the first time. If anything in this post sounds familiar, talk to us before it ships.

Get in Touch with Genetrix →

Blogs for the

Business-Savvy!​

Let’s Connect

A 30 min no cost strategy session
with cloud support expert

Let’s Connect

A 30 min no cost strategy session
with cloud support expert