Introduction to the 60-Day Action Plan
This plan guides you through adopting next-gen marketing capabilities, detailing a 60-day plan focusing on initial low-lift use cases for quick wins. The content is structured into three phases: Pre-kickoff, Days 0-60, and Beyond 60 days. It includes a recommended team structure and technical milestones for setup and execution.
The guide provides a crucial resource for navigating the adoption of Marketing Cloud’s next-gen capabilities, and is a great starting point for teams looking to get started with Engagement and Agentforce Marketing.
Using the Guide
To best use the guide, use it to set clear expectations for MCE+. It provides a structured, phased approach to adoption, focusing on low-risk, quick-win use cases to build momentum and familiarity with Agentforce Marketing and the next-gen features.
By following the guide, teams can ensure a smooth adoption of next-gen marketing capabilities, and start seeing the benefits of Engagement and Agentforce Marketing in their organization.
The root cause of the challenge in getting started with next-gen marketing capabilities is the lack of a structured approach to adoption. Without a clear plan, teams can struggle to get started, and may not see the benefits of Engagement and Agentforce Marketing.
Implementation
To implement the 60-Day Action Plan, teams should start by reviewing the guide, and identifying the key use cases and milestones that are relevant to their organization. They should then work through the three phases of the plan, using the recommended team structure and technical milestones to guide their implementation.
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Example code for implementing the 60-Day Action Plan
By following the plan, and using the recommended approach, teams can ensure a successful adoption of next-gen marketing capabilities, and start seeing the benefits of Engagement and Agentforce Marketing in their organization.
Heads up: The guide is a crucial resource for navigating the adoption of Marketing Cloud’s next-gen capabilities, and should be reviewed carefully before starting the implementation.
Checklist
Getting Started with Engagement and Agentforce Marketing
- Review the 60-Day Action Plan guide
- Identify key use cases and milestones relevant to your organization
- Work through the three phases of the plan
- Use the recommended team structure and technical milestones
- Review and implement the recommended approach
- Monitor progress and adjust the plan as needed
- Ensure a smooth adoption of next-gen marketing capabilities
Frequently Asked Questions
What is the 60-Day Action Plan guide?
The 60-Day Action Plan guide is a crucial resource for navigating the adoption of Marketing Cloud’s next-gen capabilities.
Use the guide to set clear expectations for MCE+, and follow the structured, phased approach to adoption.
What are the benefits of using the guide?
The benefits of using the guide include a smooth adoption of next-gen marketing capabilities, and the ability to see the benefits of Engagement and Agentforce Marketing in your organization.
How do I implement the 60-Day Action Plan?
To implement the 60-Day Action Plan, review the guide, identify key use cases and milestones, and work through the three phases of the plan.
What support is available for implementing the plan?
Support is available through the guide, and by reaching out to the Marketing Cloud community for assistance.
Need help shipping this in production?
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