Exploring Web Campaigns in Salesforce Marketing Cloud Personalization (SMCP)

Introduction to SMCP Salesforce Marketing Cloud Personalization (SMCP) serves as a dynamic real-time personalization engine. Integrated seamlessly with websites and mobile applications, it meticulously tracks visitor interactions with digital content. Each click, view, or engagement with articles and products contributes vital data to SMCP, facilitating the creation of comprehensive customer profiles for every visitor, be […]