7 Essential Salesforce Marketing Cloud Best Practices for Non-Profit Organizations

We all know that an organization that works with the motive to render services to society and not for profit-making is a Not for Profit Organisation. It is also known as a Non-Trading Organisation. NPO is a separate legal entity and not owned by any individual or enterprise. Salesforce Marketing Cloud is a powerful platform […]

Getting the best out of your marketing strategy with Salesforce Marketing Cloud

Salesforce’s platform (or “Cloud”) for marketing automation and customer engagement is known as Salesforce Marketing Cloud (SFMC). A quick review of its past reveals that Salesforce did not develop the SFMC core from scratch; rather, they got it in 2013 when they acquired ExactTarget. This is relevant since “ExactTarget” is still occasionally used in references […]

The End of Work Flow Rules and Process Builder in Sales Cloud!

Salesforce announced a major change at the Dreamforce event — Workflow Rules and Process Builder will be deprecated. It means that Flow will be the future of automation tools. If you haven’t started learning Flows, now is the right time to start learning. Well, the good news is that your existing/current Workflow Rules and Process […]

5 Tips Every Salesforce Marketing Cloud Admin Needs in 2023

As a Salesforce Marketing Cloud Administrator, your role is critical in ensuring the success of your organization’s marketing initiatives. In 2023, there are many exciting new features and updates that a Salesforce Marketing Cloud Admin leverage to improve the effectiveness of marketing campaigns being run in the org. To help you stay ahead of the […]

Maximizing Lead Generation, Nurturing, and Campaign Performance with Salesforce Marketing Cloud Landing Pages and Automation

Introduction Lead generation and nurturing are crucial aspects of marketing in today’s digital world. Salesforce Marketing Cloud is a powerful tool that helps businesses create and maintain relationships with potential customers. One of the tools that it offers is Landing Pages, which act as gateways to capture valuable leads. In this article, we will explore […]

Understanding Data Extensions in Salesforce Marketing Cloud

Data Extensions form an integral part of Salesforce CRM. A data extension, in layman terms, is a table containing various fields of data related to subscribers. Data extensions are required for carrying out a bevy of tasks in Marketing Cloud, especially Email studio. They come in handy while conducting email sends, and also to hold […]