How can Hospitality Industry Marketers Choose Between Marketing Cloud, Marketo, Eloqua, and Pardot
Every industry needs marketing to push its goals to greater heights in this age of technology. But, deciding which marketing tool to opt for is more than a necessity. Salesforce Marketing Cloud, Adobe Marketo, Oracle Eloqua and Salesforce Pardot are four popular marketing automation platforms that can help hospitality businesses create personalized marketing campaigns, improve […]
Common Challenges Non-Profit Organizations face in Salesforce Marketing Cloud Implementations and How to Overcome Them
Introduction We know that non-profit orgs are more or less the last hope for humanity – they are the last line of defense preventing the world from descending into chaos. Maybe this is overstating things a little, but most non-profits are at least trying to make the world a better place. That being said, it’s […]
Build Your First Marketing Agent on Agentforce: step-by-step Guide
Let’s Start With What is Agentforce? Agentforce allows to build and manage autonomous AI agents, designed to execute specialized tasks to help businesses and customers. You can build a Sales Agent, Service Agent, Marketing Agent, Commerce Agent, and so on. In this article, we’ll be focusing on the basics of Agentforce and look at building a […]
Understanding Automation Data Views in Salesforce Marketing Cloud
What are data views? Marketing Cloud Data_views are pre-built back-end Data Extensions that provide information about automations. These data_views let you create different views of the data stored in a DataTable. These Marketing Cloud Data_views are generally used to fetch information about your subscribers and use that information for future analysis. Although you cannot change […]
Enhance Subscriber Engagement with Interactive Email Form Blocks
Introduction: Effective communication is essential for businesses to engage their audience in the digital age. Email marketing is still a useful technique for contacting potential clients and maintaining relationships with current ones. Traditional static emails, on the other hand, may come off as impersonal and fail to engage users. Interactive email form blocks come into […]
How Marketing Cloud works with Salesforce
Data Extensions form an integral part of Salesforce CRM. A data extension, in layman terms, is a table containing various fields of data related to subscribers. Data extensions are required for carrying out a bevy of tasks in Marketing Cloud, especially Email studio. They come in handy while conducting email sends, and also to hold […]
How to Effectively Sync Pardot with Salesforce Marketing Cloud Through Salesforce
In the world of business, it’s crucial for marketing and sales teams to collaborate seamlessly, ensuring their efforts complement and enhance each other. One way to achieve this harmony is by connecting Pardot, Salesforce, and Salesforce Marketing Cloud (SFMC) together. This process is like a relay race: it starts with prospects and important details from […]
Optimizing Audience Paths in Salesforce Marketing Cloud Growth: Using Data Graphs
Marketers need more than just automation—they need smart, data-driven engagement. That’s where Data Cloud Data Graphs come in, helping us create better audience segmentation in Marketing Cloud Growth Flows. By using Data Graphs in Decision Splits, we can send the right message to the right people based on real-time data. Whether it’s checking if a lead is converted or sending personalized emails, this […]
Implementing Azure SSO with Salesforce Marketing Cloud
Introduction Azure AD integrates seamlessly with various applications and services across the Microsoft ecosystem. This makes it easier to integrate Marketing Cloud with other Azure AD-enabled services, such as Microsoft 365, Dynamics 365, and other third-party applications, creating a unified ecosystem. Marketing Cloud Connect SSO with Azure AD simplifies user access, enhances security, improves productivity, […]
Top 9 Salesforce Marketing Cloud Trends and Features in 2024
The digital marketing landscape is changing at breakneck speed as we move into 2024. It is in this respect that innovation comes first to Salesforce Marketing Cloud. According to Salesforce’s State of Marketing report, high-performing marketing teams were 8.8 times more likely to have adopted a customer journey strategy. In such a dynamic environment, understanding the […]
