How Tre’dish Improved Their Sales And Marketing By Implementing Salesforce Marketing Cloud
Introduction Tre’dish is a revolutionary platform that is helping food creators and food enthusiasts connect over their shared love for food! Genetrix and Tre’dish partnered to build their sales and marketing automation while keeping the data model as sleek as possible. We developed and integrated custom objects within Salesforce to efficiently store critical information, including […]
How This E-Commerce Client Enhanced Customer Management By Implementing Salesforce Personalization Studio
Introduction The key objective of a Customer Data Platform (CDP) is to streamline data collection from disparate sources (a process known as data ingestion), arrange it into a comprehensible structure (data modeling), establish data unifications to identify unique records (identity resolution) and facilitate internal data processing to create various computations and merge information collected from different areas. The ultimate step involves synchronization with a […]
How Optimization of Customer Data Platform Helped This Client In Enhancing Their Data Management
Introduction The key objective of a Customer Data Platform (CDP) is to streamline data collection from disparate sources (a process known as data ingestion), arrange it into a comprehensible structure (data modeling), establish data unifications to identify unique records (identity resolution) and facilitate internal data processing to create various computations and merge information collected from different areas. The ultimate step involves synchronization with a […]
How Salesforce Marketing Cloud Intelligence Helped This Healthcare Client Gain Insights In Making Valuable Decisions
About The Client This healthcare client, a prominent organization in the medical industry, sought to enhance their data management and reporting capabilities. Their diverse data sources and the need for streamlined reporting necessitated the adoption of a robust data integration and visualization platform. To address these challenges, they engaged with Genetrix to implement Datorama, a […]
How Hapi Guest for Marketing Cloud App improved data model creation in client org for Hapi Cloud
About Hapi Cloud Hapi was started in 2016 with the idea to revolutionize the hospitality industry. They provide end-to-end integration for their partners which helps them curate a 360-degree view of their guests. They provide time and cost-effective solutions which limit the dependence of hotels on different vendors and developers. Now, Hapi caters to the […]
How two-step authentication in custom Preference Center improved data quality for this Non-Profit Client
Context Client has a scratch marketing cloud org which they want to start using with the launch of their new website. They want to create a dedicated portal from where the advocates can fill in their information and perform various calls-to-action. Along with being a source of information for the advocates regarding new acts being […]
How the need to edit and activate Automations lead to discovery of a novel API call for Hapi Cloud
Context Hapi provides technical solutions for a multitude of hospitality giants. They set up the sales and marketing platforms on Salesforce for their clients. They wanted an all-encompassing app that will help their clients set up the basic wireframe of Salesforce Marketing Cloud, all with a few clicks. While developing this app for Hapi, there […]
Hapi Guest for Marketing Cloud – AppExchange App for Salesforce Marketing Cloud
Context Hapi provides technical solutions for multitude of hospitality giants. They set up the sales and marketing platforms on Salesforce for their clients. These set ups consist of various high functioning data models, modes of communication and management tools. With an increase in clientele, Hapi wanted to make this process efficient in terms of time […]
How Salesforce and Marketing Cloud Bi-directional Consent sync improved deliverability and customer satisfaction for this Life-Sciences Organization
Context The client uses Salescloud and Marketing Cloud for all their sales and marketing activities. They have a team of talented marketers and salespeople who have work behind the scenes in provision of healthy blood platelets to the hospitals. Both the teams have been working together for quite some time, but with a gradual increase […]
How Marketing Cloud Email Send Performance Dashboards in Salesforce provided real-time email analytics to a Health-care client
Context The client team wants to utilize both sales cloud and marketing cloud as they have been using Salescloud as a database of records. Having set up their marketing cloud recently, they are willing to use both platforms to their full capacity. The emails that the marketing team has been deploying for their users and […]
