How This E-Commerce Client Enhanced Customer Management By Implementing Salesforce Personalization Studio
Introduction The key objective of a Customer Data Platform (CDP) is to streamline data collection from disparate sources (a process known as data ingestion), arrange it into a comprehensible structure (data modeling), establish data unifications to identify unique records (identity resolution) and facilitate internal data processing to create various computations and merge information collected from different areas. The ultimate step involves synchronization with a […]
How Optimization of Customer Data Platform Helped This Client In Enhancing Their Data Management
Introduction The key objective of a Customer Data Platform (CDP) is to streamline data collection from disparate sources (a process known as data ingestion), arrange it into a comprehensible structure (data modeling), establish data unifications to identify unique records (identity resolution) and facilitate internal data processing to create various computations and merge information collected from different areas. The ultimate step involves synchronization with a […]
How Salesforce Marketing Cloud Intelligence Helped This Healthcare Client Gain Insights In Making Valuable Decisions
About The Client This healthcare client, a prominent organization in the medical industry, sought to enhance their data management and reporting capabilities. Their diverse data sources and the need for streamlined reporting necessitated the adoption of a robust data integration and visualization platform. To address these challenges, they engaged with Genetrix to implement Datorama, a […]
A Health Check for Your Salesforce Marketing Cloud Implementation: Common Mistakes to Avoid for Non-Profit Organizations
Introduction More and more not-for-profit organizations have been using Salesforce Marketing Cloud recently- it’s not only a state-of-the-art marketing automation platform, but when set up mindfully, it can really help improve supporter engagement, and awareness and overall increase the impact of marketing campaigns. Even though there is a significant non-profit discount – Marketing Cloud is […]
Common Challenges Non-Profit Organizations face in Salesforce Marketing Cloud Implementations and How to Overcome Them
Introduction We know that non-profit orgs are more or less the last hope for humanity – they are the last line of defense preventing the world from descending into chaos. Maybe this is overstating things a little, but most non-profits are at least trying to make the world a better place. That being said, it’s […]
