Getting the best out of your marketing strategy with Salesforce Marketing Cloud

Salesforce’s platform (or “Cloud”) for marketing automation and customer engagement is known as Salesforce Marketing Cloud (SFMC). A quick review of its past reveals that Salesforce did not develop the SFMC core from scratch; rather, they got it in 2013 when they acquired ExactTarget. This is relevant since “ExactTarget” is still occasionally used in references […]