Of 78 Marketing Cloud Engagement capabilities we track, 43 are native in Marketing Cloud Next or better, 20 need a rebuild or carry real limits, and 15 still lean on MCE, are only announced, or have no equivalent at all.
Parity score 68%Native and ahead count 1, replaced and partial count 0.5, the rest 0.
- MCN ahead 13MCN does something MCE cannot.
- Native 30Generally available in MCN today.
- Replaced 12Same job, different model. You rebuild into it.
- Partial 8Available, with limits that matter.
- Via MCE bridge 2Works only while you keep MCE licensed.
- Announced 10In release notes, not yet generally available.
- No equivalent 3Nothing in MCN and nothing announced.
What these products are
Marketing Cloud Engagement (MCE)
Marketing Cloud Engagement is Salesforce's established marketing platform, built on the ExactTarget stack it acquired in 2013. It runs beside the CRM on its own infrastructure, with its own login, users and API, and stores data in data extensions.
Email Studio, Journey Builder, Content Builder and Automation Studio all belong to it. Salesforce has published no end-of-life, no end-of-sale and no end-of-roadmap date for it.
Marketing Cloud Next (MCN)
Marketing Cloud Next is Salesforce's marketing platform built natively on Salesforce core, generally available since June 2025. It uses Data 360 (formerly Data Cloud) as its data layer, Flow Builder for campaign orchestration, and the same users and permission sets as the CRM.
It covers the Growth and Advanced editions. Since the Winter '27 release notes, Salesforce also calls it Agentforce Marketing. The two names refer to the same product.
What this tracker measures
One row per Marketing Cloud Engagement capability, with what Marketing Cloud Next offers in its place, the release it arrived in, and a link to the source.
Parity counts native and ahead as 1, replaced and partial as 0.5, and bridge, announced and no-equivalent as 0. Announced features score 0 until they are generally available, because announced is not shipped.
The 12 rows that decide your migration
Most capabilities move without drama. These set the budget, the timeline, and whether you can leave Engagement at all. Jump straight to any of them.
- ReplacedData extensions
- ReplacedSubscriber key identity
- ReplacedSQL query activities
- NativeDedicated IPs
- ReplacedContent Builder emails and templates
- PartialAMPscript
- GapServer-side JavaScript (SSJS)
- GapCloudPages code resources and API endpoints
- ReplacedJourney Builder
- BridgeRunning existing MCE emails from MCN
- BridgeSubscription and publication lists
- ReplacedUnsubscribe and suppression
Browse by migration stage
Foundation is what you set up before a single send. Build is what your team makes every day. Run is what happens once campaigns are live.
Foundation
Set up before anything can send. Where migrations actually stall.
Data & identity
| Capability (MCE) | In MCN today | Status | Since |
|---|---|---|---|
| Data extensionsdecisive | Data 360 data model objects. Marketing Objects add a high-throughput store for personalization data, loaded by CSV. No import path exists, so the model gets rebuilt. | Replaced | Summer '26Release notesChecked 29 Sep 2026 |
| Subscriber key identitydecisive | Data 360 identity resolution collapses source records into a Unified Individual. Suppressions and consent keyed to the old subscriber key have to be re-mapped. | Replaced | GA (Jun 2025)Migration analysisChecked 29 Sep 2026 |
| SQL query activitiesdecisive | No conversion. Each query becomes a Data 360 transform or a Flow. The logic survives, the artifact does not. | Replaced | GA (Jun 2025)Migration analysisChecked 29 Sep 2026 |
| Contact Builder data relationships | Relationships are expressed in the Data 360 model and data graphs, resolved before a message renders rather than joined at send time. | Replaced | GA (Jun 2025)Migration analysisChecked 29 Sep 2026 |
| SFTP and File Transfer imports | CSV imports land in Marketing Objects, or through Data 360 data streams for profile data. | Replaced | Summer '26Release notesChecked 29 Sep 2026 |
| Filtered data extensions and audience building | Data 360 segments, plus Actionable Lists when you already know the recipients. Winter '27 sends to Contact and Lead lists without building a segment first. | Native | Summer '26Release notesChecked 29 Sep 2026 |
| One send per person with several email addresses | Contact Point Selection Rules pick a single contact point per individual. | Native | Spring '26Release notesChecked 29 Sep 2026 |
| Manual data edits and test records | Winter '27 adds fields and single records directly in Data Explorer, with no CSV round trip. | Announced | Winter '27Winter '27 notesChecked 29 Sep 2026 |
| CRM data in personalization | The Salesforce record data provider reads CRM objects at send time. No Marketing Cloud Connect sync to debug. | MCN ahead | Summer '26Release notesChecked 29 Sep 2026 |
Sending & deliverability
| Capability (MCE) | In MCN today | Status | Since |
|---|---|---|---|
| Dedicated IPsdecisive | Assigned automatically once you sustain roughly 5M emails a month, to a maximum of 32 IPs. Below that threshold for 90 days and you revert to shared. | Native | Spring '26Release notesChecked 29 Sep 2026 |
| IP warming | Automatic, over 0 to 35 days. No manual warming plan, and no control over the ramp. Domain warming is still your problem. | Replaced | Spring '26Release notesChecked 29 Sep 2026 |
| Sender Authentication Package and sending domains | DKIM-authenticated domains are mandatory. Engagement+ orgs can share existing SAP and private domains into MCN and keep using them in both. | Native | Summer '26Release notesChecked 29 Sep 2026 |
| Reply Mail Management | RMM, with replies forwarded in HTML so you can tell which send they came from. | Native | Spring '26Release notesChecked 29 Sep 2026 |
| Email archiving for audit | Archive to the Email Message object, capped at 100,000 a day, attachments excluded. Winter '27 adds Compliance BCC and Azure storage for high volume (Advanced). | Partial | Summer '26Release notesChecked 29 Sep 2026 |
| Deliverability monitoring | Deliverability Health Score from 0 to 100, with root cause and fix steps ranked by impact. | Announced | Winter '27Winter '27 notesChecked 29 Sep 2026 |
| Relay through your own mail servers | Email relay with bounce, reply and complaint handling. MCE has no equivalent (Advanced only). | MCN ahead | Winter '27Winter '27 notesChecked 29 Sep 2026 |
| Sandbox sending | Full and partial sandboxes with a black hole that discards test email, plus a domain allowlist. MCE has never had a sandbox. | MCN ahead | Spring '26Release notesChecked 29 Sep 2026 |
Org, users & admin
| Capability (MCE) | In MCN today | Status | Since |
|---|---|---|---|
| Business units | Up to 150 business units with a shared asset library and per-unit deactivation. Advanced edition only. | Native | Summer '26Release notesChecked 29 Sep 2026 |
| Users and permissions | Standard Salesforce users and permission sets. One identity model instead of two, and Platform Plus licences can run marketing from Winter '27. | MCN ahead | GA (Jun 2025)Migration analysisChecked 29 Sep 2026 |
| Deployment and release management | Standard Salesforce metadata and deployment tooling, so marketing changes move through the same pipeline as everything else. | MCN ahead | GA (Jun 2025)Migration analysisChecked 29 Sep 2026 |
| MCP server for AI tooling | MCE got an MCP server in Summer '26 and 40 more tools in Winter '27. MCN's equivalent, Headless Marketing, was announced at Dreamforce for October 2026. Right now MCE is ahead here. | Announced | Dreamforce '26Dreamforce 2026Checked 29 Sep 2026 |
| Guided setup | Salesforce Go covers the whole initial setup, including data streams and identity resolution. | Native | Winter '27Winter '27 notesChecked 29 Sep 2026 |
Build
What your team makes every day. Where the rebuild hours go.
Email & content
| Capability (MCE) | In MCN today | Status | Since |
|---|---|---|---|
| Content Builder emails and templatesdecisive | Content Builder on Salesforce CMS, with starter templates and locked regions for brand control. Nothing transfers, so every template is rebuilt by hand. | Replaced | Spring '26Release notesChecked 29 Sep 2026 |
| AMPscriptdecisive | A subset of functions since Summer '26, extended in Winter '27 to rowsets, Marketing Object lookups, ClaimRow, regex and hashing, and to SMS, WhatsApp, push and landing pages. Data extension and HTTP functions do not exist, because there are no data extensions to query. | Partial | Summer '26AMPscript docsChecked 29 Sep 2026 |
| Server-side JavaScript (SSJS)decisive | No equivalent and nothing announced. Logic moves to Flow, Apex or Data 360. | No equivalent | Not announcedMigration analysisChecked 29 Sep 2026 |
| Dynamic content | Rule-based dynamic content in email and on landing pages. Winter '27 builds personalization once and reuses it across SMS, WhatsApp, RCS, push and in-app. | Native | Spring '26Release notesChecked 29 Sep 2026 |
| Plain-text version | A plain-text view per email, auto-filled from the HTML on existing emails. | Native | Summer '26Release notesChecked 29 Sep 2026 |
| Custom fonts | Custom web fonts in Content Builder, assignable per business unit. | Native | Summer '26Release notesChecked 29 Sep 2026 |
| Multi-language emails | Content variations by language. Winter '27 adds language variants with built-in translation that keeps the layout intact. | Native | Summer '26Release notesChecked 29 Sep 2026 |
| Attachments (AttachFile) | PDFs under 5 MB from Salesforce CMS. No other file types. | Partial | Spring '26Release notesChecked 29 Sep 2026 |
| Dynamic From and Reply-To | Merge the account or contact owner into From and Reply-To on verified domains, so replies reach a person. | Native | Summer '26Release notesChecked 29 Sep 2026 |
| Content approval and brand control | Locked template regions, a Brand Center kit in Winter '27, and required phrases plus character limits for Distributed Marketing templates. | Partial | Winter '27Winter '27 notesChecked 29 Sep 2026 |
| Einstein Copy Insights | Agentforce Content Agent generates and refines content for email, SMS, MMS and RCS, grounded in briefs, customer data and brand guidelines. | MCN ahead | Winter '27Winter '27 notesChecked 29 Sep 2026 |
| Unique coupon codes | Coupon lists that assign one code per recipient, plus ClaimRow on Marketing Objects. | Announced | Winter '27Winter '27 notesChecked 29 Sep 2026 |
| View as web page | A secure per-recipient web version on your branded domain. | Announced | Winter '27Winter '27 notesChecked 29 Sep 2026 |
| Update job links after a send | Tracked links can be corrected post-send, but only through a Salesforce Support request. Not self-service. | Announced | Winter '27Winter '27 notesChecked 29 Sep 2026 |
| Content API | Winter '27 adds REST create, modify and search across email, SMS, WhatsApp and mobile content, plus blocks, links and forms. | Announced | Winter '27Winter '27 notesChecked 29 Sep 2026 |
| Block-level engagement tracking | Impression Region Tracking measures clicks and impressions for a named region inside a message. MCE has no equivalent. | MCN ahead | Winter '27Winter '27 notesChecked 29 Sep 2026 |
Landing pages & forms
| Capability (MCE) | In MCN today | Status | Since |
|---|---|---|---|
| CloudPages landing pages | Landing pages with templates, reusable blocks and dynamic content. Winter '27 adds AMPscript, Handlebars and custom HTML, which closes much of the gap for content pages. | Partial | Winter '27Winter '27 notesChecked 29 Sep 2026 |
| CloudPages code resources and API endpointsdecisive | No equivalent. JSON endpoints, SSJS microsites and API-driven pages need Experience Cloud or an external host. Usually the largest line item nobody estimates. | No equivalent | Not announcedMigration analysisChecked 29 Sep 2026 |
| Smart Capture forms | Forms write to Data 360. Winter '27 lets them read and write CRM objects, Marketing Objects and prospect data. | Partial | Winter '27Winter '27 notesChecked 29 Sep 2026 |
| Custom preference centre | Branded custom preference pages, and from Winter '27 one page per channel. | Native | Spring '26Release notesChecked 29 Sep 2026 |
| Web Collect and behavioural tracking | A Website Connector installs the data streams automatically and can be reused across campaigns, with a customisable consent banner. | Native | Summer '26Release notesChecked 29 Sep 2026 |
| Progressive profiling | Announced for Spring '26, then postponed indefinitely before release. A reminder that announced is not shipped. | No equivalent | PostponedRelease notesChecked 29 Sep 2026 |
Journeys & automation
| Capability (MCE) | In MCN today | Status | Since |
|---|---|---|---|
| Journey Builderdecisive | Marketing flows in Flow Builder: segment, event, activation-triggered, audience and on-demand. Journeys are rebuilt, not converted, and there is no migration tool. | Replaced | GA (Jun 2025)Migration analysisChecked 29 Sep 2026 |
| Running existing MCE emails from MCNdecisive | The Send Marketing Cloud Engagement Email action targets Data 360 segments using existing MCE content. This is the practical migration bridge, and it only works while you keep MCE licensed. | Via MCE bridge | Spring '26Release notesChecked 29 Sep 2026 |
| Automation Studio schedules | No Automation Studio. Segment-triggered flows run hourly, weekdays, weekly, monthly or yearly; imports and transforms move to Data 360. | Replaced | Spring '26Release notesChecked 29 Sep 2026 |
| Decision splits and exit criteria | Decision elements with aggregate functions and 20 date operators. Exit rules on standard and custom events, plus an Exit from a Flow element. | Native | Summer '26Release notesChecked 29 Sep 2026 |
| Re-entry settings | Always, after completion, or never, on event-triggered flows. | Native | Summer '26Release notesChecked 29 Sep 2026 |
| Path Optimizer | Path Experiment with winner notifications and history. Winter '27 adds machine-learned Personalize Paths per individual (Advanced only). | Native | Spring '26Release notesChecked 29 Sep 2026 |
| Journey-to-journey handoff | The Send to a Flow element passes people into another flow while the first keeps running. | Native | Summer '26Release notesChecked 29 Sep 2026 |
| Behavioural triggers | Cart and browse abandonment, price drop, low inventory and back in stock. Winter '27 adds birthday, anniversary, reengagement and replenishment, with inactivity and purchase-exclusion rules. | Native | Summer '26Release notesChecked 29 Sep 2026 |
| Transactional Messaging API | Today an on-demand flow triggered by API. Winter '27 adds a Direct Email Send API with no flow, and order events that cut processing from 7-10 minutes to about 3 seconds. | Partial | Winter '27Winter '27 notesChecked 29 Sep 2026 |
| Journey testing | Debug up to 10 records at once, and replay the exact path one individual took. | Native | Spring '26Release notesChecked 29 Sep 2026 |
| Journey versions | Flow edit history with restore to any earlier save, without creating a new version. | Native | Summer '26Release notesChecked 29 Sep 2026 |
| Distributed Marketing | Native, as Distributed Marketing and Alerts. A paid add-on from $50 per user per month. | Native | Spring '26Release notesChecked 29 Sep 2026 |
| CRM record changes as an entry source | Event-triggered flows start on Prospect, Lead, Contact or related record changes, with no connector sync in between. | MCN ahead | Spring '26Release notesChecked 29 Sep 2026 |
Run
What happens once campaigns are live.
Channels
| Capability (MCE) | In MCN today | Status | Since |
|---|---|---|---|
| MobileConnect SMS | Native SMS. Engagement+ orgs reuse their existing US and Canada short and long codes in both platforms. | Native | Summer '26Release notesChecked 29 Sep 2026 |
| MMS | Personalized MMS and virtual contact cards. US and Canada only. | Native | Summer '26Release notesChecked 29 Sep 2026 |
| Native, with limited-time offers, stickers and payments in India and Brazil. Winter '27 adds Business-Scoped User IDs for users who hide their number (Advanced). | Native | Spring '26Release notesChecked 29 Sep 2026 | |
| MobilePush and in-app messages | Push, flash notifications and in-app messages as banner, modal or full screen. Winter '27 Flash Sending does 5M messages in 90 seconds (Advanced). | Native | Spring '26Release notesChecked 29 Sep 2026 |
| RCS | Native RCS with rich cards. Winter '27 adds 10-card carousels, location and calendar actions, and 17 more countries. | MCN ahead | Summer '26Release notesChecked 29 Sep 2026 |
| Ad Studio audiences | Advertising Studio subscriptions stop being renewable from 15 August 2026, replaced by Data 360 ad audiences. This is a retirement on the MCE side, not an MCN gap. | Replaced | Retiring Aug 2026Retirement notice (secondary)Checked 29 Sep 2026 |
Consent & privacy
| Capability (MCE) | In MCN today | Status | Since |
|---|---|---|---|
| Subscription and publication listsdecisive | Communication Subscriptions. Engagement+ maps MCE lists and keeps them in sync: email from July 2026, SMS and WhatsApp from August 2026. Until mapped, consent lives in two places. | Via MCE bridge | Summer '26Release notesChecked 29 Sep 2026 |
| Unsubscribe and suppressiondecisive | Handled through Communication Subscriptions against the Unified Individual. Re-keying suppressions from subscriber key to unified profile needs compliance sign-off, not a developer estimate. | Replaced | GA (Jun 2025)Migration analysisChecked 29 Sep 2026 |
| Consent capture from CRM changes | Winter '27 runs the Consent Request action in record-triggered flows, so an opportunity closing can opt someone out. | Announced | Winter '27Winter '27 notesChecked 29 Sep 2026 |
| Web tracking consent | Custom consent banners built in Content Builder, with editable button text. | Native | Summer '26Release notesChecked 29 Sep 2026 |
Analytics & reporting
| Capability (MCE) | In MCN today | Status | Since |
|---|---|---|---|
| Analytics Builder and Intelligence Reports | Marketing Performance Intelligence, Conversion Analytics with first and last touch over a 30-day window, and subscription dashboards. The old Marketing Performance package must be uninstalled first. | Native | Summer '26Release notesChecked 29 Sep 2026 |
| Send log and tracking extracts | Send Logging with a Retain Send Log Data option, including on sends that go out through MCE. | Partial | Summer '26Release notesChecked 29 Sep 2026 |
| Datorama / Marketing Cloud Intelligence | A separate product, Marketing Intelligence, not part of MCN. Dreamforce added Data Guardian for governance and agent-driven budget optimization. | Replaced | Dreamforce '26Dreamforce 2026Checked 29 Sep 2026 |
| Engagement history on the CRM record | The Unified Engagement History dashboard on Contact, Lead, Person Account and Account records, built on Tableau Next. Resolved by Unified Individual ID. | MCN ahead | Spring '26Release notesChecked 29 Sep 2026 |
| Bot click filtering | Winter '27 separates human from bot clicks on SMS, and can hold a flow until a real person clicks. | Announced | Winter '27Winter '27 notesChecked 29 Sep 2026 |
| B2B pipeline attribution | Winter '27 adds B2B Analytics for Marketers in Tableau Next: pipeline influence, deal velocity and attribution. Available from 10 August 2026. | Announced | Winter '27Winter '27 notesChecked 29 Sep 2026 |
AI & agents
| Capability (MCE) | In MCN today | Status | Since |
|---|---|---|---|
| Einstein Send Time Optimization and engagement scoring | Available, and aware of business units. | Native | Spring '26Release notesChecked 29 Sep 2026 |
| Marketing Cloud Personalization (Interaction Studio) | Salesforce Personalization continues alongside MCN and got updates in Winter '27. Dreamforce added Adaptive Web and account-based recommendations for October 2026. | Native | Dreamforce '26Dreamforce 2026Checked 29 Sep 2026 |
| Two-way conversational email | Agentforce replies inside threaded email conversations, capturing intent and answering questions (Advanced). | MCN ahead | Spring '26Release notesChecked 29 Sep 2026 |
| Autonomous campaign decisioning | The Journey Decision Agent picks the next flow. Winter '27 adds the Marketing Goals Agent choosing campaign, channel, content and timing per individual (Advanced). Dreamforce announced a Campaign Agent for October 2026. | MCN ahead | Winter '27Winter '27 notesChecked 29 Sep 2026 |
| Content generation from a brief | Agentforce Content Agent drafts and publishes channel content from briefs, customer data and brand guidelines, with human review before publishing. | MCN ahead | Winter '27Winter '27 notesChecked 29 Sep 2026 |
What changed
Newest first. Status moves are called out under each entry.
- 29 Sep 2026Dreamforce '26
Dreamforce announcements added
Campaign Agent, Adaptive Web, Headless Marketing (an MCP-powered architecture for MCN), Data Guardian and agent-driven budget optimization are all dated October 2026. Event Management follows in November.
4 rows updated, all still Announced
- 29 Sep 2026Tracker
Restructured into three migration stages
Foundation, Build and Run, so the tracker reads in the order a migration actually happens. Capability count grew from 55 to 78.
- 15 Aug 2026MCE
Advertising Studio stops being renewable
Ad audiences move to Data 360. A rare case of an actual retirement date on the MCE side rather than a gap on the MCN side.
Ad Studio: Replaced
- Aug 2026Winter '27
AMPscript reaches landing pages and mobile channels
Landing pages also accept custom HTML. Server-side JavaScript remains absent, and so do the data extension functions.
Landing pages stay Partial
- Aug 2026Winter '27
Marketing Object lookups and ClaimRow
Row lookups against Marketing Objects, and one-per-recipient coupon codes.
Coupon codes: No equivalent to Announced
- Aug 2026Winter '27
Direct Email Send API and order events
Transactional sends without building a flow, and order events processing in about 3 seconds instead of 7-10 minutes.
Transactional API stays Partial until GA
- Aug 2026Winter '27
Deliverability Health Score and Compliance BCC
A 0 to 100 score with ranked fixes, and an org-wide BCC copy for audit.
Deliverability monitoring: Announced
- Aug 2026Winter '27
MCE's MCP server gains 40 tools
The AI-tooling story is currently stronger on Engagement than on Next, which is the opposite of the usual direction.
MCP server: MCE ahead
- Aug 2026Winter '27
Agentforce Marketing becomes an official name
The release notes now use it for Marketing Cloud Next.
- Apr 2026Summer '26
AMPscript arrives in MCN email
A subset of functions alongside Handlebars, validated in the editor rather than at send time.
AMPscript: No equivalent to Partial
- Apr 2026Summer '26
Marketing Objects
A high-throughput store for personalization data, readable from AMPscript and Handlebars.
Data extensions: Replaced
- Apr 2026Summer '26
Consent mapping and shared sending domains
Engagement+ orgs sync publication lists and reuse SAP domains and SMS codes across both platforms.
Consent: Via MCE bridge
- Apr 2026Summer '26
Business units raised to 150
With deactivation and a shared asset library.
Business units: Native
- Feb 2026Spring '26
Progressive profiling postponed indefinitely
Announced in the Spring '26 notes, then pulled before release. Worth remembering whenever a row says Announced.
Progressive profiling: No equivalent
- Dec 2025Spring '26
Dedicated IPs with automatic warming
Before this, MCN sent only from shared IPs, which ruled out serious B2C volume.
Dedicated IPs: No equivalent to Native
- Dec 2025Spring '26
Business units and custom preference pages
Two long-standing enterprise blockers removed in one release.
No equivalent to Native
- Dec 2025Spring '26
Send MCE emails from MCN flows
Orchestrate in Next, execute through Engagement. The single most useful fact in the whole migration.
Journeys: Via MCE bridge
Questions people actually ask
Short answers, current as of . Every claim traces back to a row in the table above.
Is Marketing Cloud Engagement being discontinued?
No. Salesforce has published no end-of-life, no end-of-sale and no end-of-roadmap date for Marketing Cloud Engagement. Email Studio, Journey Builder, Content Builder and Automation Studio continue to receive updates, and the Winter '27 release added 40 new tools to Engagement's MCP server.
The pressure is not a sunset date, it is where the engineering goes. New capability lands on the Marketing Cloud Next side first. Any article announcing a forced 2026 or 2027 cutover is reading past what Salesforce has actually published.
What is the difference between Marketing Cloud Engagement and Marketing Cloud Next?
Marketing Cloud Engagement runs on the ExactTarget stack beside your CRM, with its own login, users, API and data extensions. Marketing Cloud Next runs natively on Salesforce core, using Data 360 for data, Flow Builder for orchestration, and the same users and permission sets as the rest of the org.
That is an architectural difference, not a version upgrade. It is also why migrating is expensive: you are moving to a different platform that shares a brand name.
Does AMPscript work in Marketing Cloud Next?
Partly. AMPscript arrived in Marketing Cloud Next email in the Summer '26 release, and Winter '27 extended it to SMS, WhatsApp, RCS, push, in-app messages and landing pages, along with rowsets, Marketing Object lookups, ClaimRow, regular expressions and hashing.
The functions that do not exist are the data extension ones: Lookup, LookupRows, Row, Field, InsertData, UpsertData. That is architectural rather than an oversight, because Marketing Cloud Next has no data extensions to query. Personalization data reaches a message through data graphs, resolved before the message renders. The AMPscript that formats ports across; the AMPscript that fetches does not.
What happens to server-side JavaScript and CloudPages?
Server-side JavaScript has no equivalent in Marketing Cloud Next and none has been announced. CloudPages splits in two: content pages are largely covered by Marketing Cloud Next landing pages, which accept custom HTML, AMPscript and Handlebars from Winter '27.
CloudPages code resources and API endpoints have no equivalent. JSON endpoints, SSJS microsites and API-driven pages need Experience Cloud or an external host. This is usually the largest line item in a migration and the one that never appears in the first estimate.
Can data extensions be migrated to Marketing Cloud Next?
Not by import. Data extensions are replaced by Data 360 data model objects, and Marketing Objects provide a high-throughput store for personalization data loaded by CSV. There is no import path, so the data model is rebuilt rather than moved.
It is a modelling exercise. A sends table with 40 columns and implicit relationships to three other tables has to be expressed against the Individual, Contact Point and Unified Individual models, and some of those columns are denormalised copies that should not survive the trip.
Is there a migration tool from MCE to MCN?
No. Salesforce has not shipped an automated migration tool for templates, images, journeys or automations, and has not committed to a date for one.
Any migration plan that assumes tooling will arrive to do the boring parts is a plan with a hole in it. Content rebuilds by hand, and every SQL query activity becomes a Data 360 transform or a Flow.
Can Marketing Cloud Next and Engagement run at the same time?
Yes, and for most mid-sized and large B2C estates this is the practical path. The Send Marketing Cloud Engagement Email action, added in Spring '26, lets a Marketing Cloud Next flow target a Data 360 segment while the send goes out through existing Engagement content and settings.
Consent can be kept in step as well: Engagement+ orgs map Engagement publication lists to Communication Subscriptions, with email from July 2026 and SMS and WhatsApp from August 2026. Both arrangements require Engagement to stay licensed.
Does Marketing Cloud Next support dedicated IPs?
Yes, since the Spring '26 release. Senders sustaining roughly 5 million emails a month are moved automatically from the shared pool to dedicated IPs, up to a maximum of 32.
Warming is automatic over 0 to 35 days, which removes the manual warming plan but also removes control over the ramp. Domain warming is still the sender's responsibility. Fall below the volume threshold for 90 consecutive days and sending reverts to shared IPs.
What is Agentforce Marketing?
Agentforce Marketing is Salesforce's other name for Marketing Cloud Next. The Winter '27 release notes use both, and they refer to the same product.
The name reflects where the investment sits. Winter '27 added the Marketing Goals Agent, which chooses campaign, channel, content and timing per individual, and the Content Agent, which drafts channel content from briefs, customer data and brand guidelines.
What does Marketing Cloud Next do that Engagement cannot?
Several things. Sandboxes, which Engagement has never had. Standard Salesforce metadata and deployment tooling. Event-triggered flows that start on CRM record changes with no connector sync. Two-way conversational email answered by Agentforce. Block-level engagement tracking through Impression Region Tracking. Routing outbound mail through your own servers.
Across the ten areas we track, Marketing Cloud Next is ahead of Engagement on AI and agents and on org, users and admin, and level on channels.
How do I work out what an MCE to MCN migration will cost?
Count the things that do not port, not the templates. Search your content and CloudPages for LookupRows, Lookup, InsertData and RaiseError, list every CloudPage and SSJS block, and count the SQL query activities in Automation Studio.
That list is the migration size, and it is usually either a fraction of what people fear or a multiple of what they hoped. The search takes an afternoon and replaces a year of speculation with a number.
How often is this tracker updated?
It is checked weekly against the Salesforce release notes for Marketing Cloud Next and Engagement, and updated in the same week a release lands. Every row carries the date it was last verified.
Salesforce ships three major releases a year plus monthly updates, so most weeks nothing moves. The date still tells you the row was looked at.
How this tracker is maintained
Where the data comes from
Salesforce release notes for Marketing Cloud Next and Engagement, plus the Salesforce Help docs and Dreamforce announcements. Anything from pre-release notes is marked Announced until it is generally available.
How often it changes
Checked weekly, updated the same week a release lands. Salesforce ships three major releases a year plus monthly updates, so most weeks nothing moves and the date still tells you it was looked at.
What the statuses mean
Replaced means the job still gets done, by a different model you rebuild into. Via MCE bridge means it works only while Engagement stays licensed. Announced is not shipped: progressive profiling was announced, then pulled.
