How Marketing Cloud Email Send Performance Dashboards in Salesforce provided real-time email analytics to a Health-care client

Context The client team wants to utilize both sales cloud and marketing cloud as they have been using Salescloud as a database of records. Having set up their marketing cloud recently, they are willing to use both platforms to their full capacity. The emails that the marketing team has been deploying for their users and […]

How this Non-Profit Organization streamlined and cleaned their Salesforce Marketing Cloud Contacts List

Context The client team uses salesforce Salescloud CRM as the source of all their data. They have been doing so for a long time and have recently started seeing duplicate (sometimes more) records with the same email address. Apart from the same email address existing multiple times, which tends to happen in an instance after […]

What hospitality Clients should consider before buying Salesforce Marketing Cloud?

Marketing Cloud is a powerful platform that can help you create personalized marketing campaigns, improve customer engagement, and increase revenue. However, before investing in Marketing Cloud, here are some important factors to consider. Your marketing goals: Before investing in Marketing Cloud, it’s important to define your marketing goals. Do you want to increase bookings, boost […]

Most Effective Use Cases of Salesforce Marketing Cloud Journey Builder in Hospitality Industry

Introduction In the fast-paced and ever-evolving hospitality industry, building strong relationships with customers is crucial for success. To effectively engage with guests and create personalized experiences, hospitality businesses need robust customer relationship management (CRM) solutions.  Journeys in Salesforce Marketing Cloud empower hospitality businesses to design and deliver personalized customer experiences across multiple channels, including email, […]

Marketing Cloud FAQs for Hospitality Industry!

Introduction: As the hospitality industry continues to evolve, staying ahead of the competition and delivering exceptional guest experiences is paramount. Salesforce Marketing Cloud has emerged as a powerful tool for hospitality businesses, enabling them to enhance customer relationships, drive revenue growth, and optimize marketing efforts. However, navigating the intricacies of Salesforce Marketing Cloud and its […]

How do you choose which cloud suits better for your business:- Sales Cloud or Service Cloud?

In today’s rapidly evolving business landscape, exceptional customer experiences have become paramount for organizations seeking sustainable growth and long-term success. Salesforce, the world’s leading customer relationship management (CRM) platform, offers a suite of powerful solutions to cater to diverse business needs. Two prominent offerings within its arsenal are Salesforce Sales Cloud and Service Cloud. While […]

How can Hospitality Industry Marketers Choose Between Marketing Cloud, Marketo, Eloqua, and Pardot

Every industry needs marketing to push its goals to greater heights in this age of technology. But, deciding which marketing tool to opt for is more than a necessity. Salesforce Marketing Cloud, Adobe Marketo, Oracle Eloqua and Salesforce Pardot are four popular marketing automation platforms that can help hospitality businesses create personalized marketing campaigns, improve […]

Understanding Conversion Tracking in Salesforce Marketing Cloud for a Non-Profit with a Case Study

The concept of conversion tracking enables measurement of the frequency of achievement of marketing objectives using specific metrics. Simple activities like purchasing something, downloading a white paper, or even seeing an important webpage can all be counted as conversions when evaluating the performance of campaigns Track click-through data at a deeper level with Conversions Tracking, […]

5 Tips Every Salesforce Marketing Cloud Admin Needs in 2023

As a Salesforce Marketing Cloud Administrator, your role is critical in ensuring the success of your organization’s marketing initiatives. In 2023, there are many exciting new features and updates that a Salesforce Marketing Cloud Admin leverage to improve the effectiveness of marketing campaigns being run in the org. To help you stay ahead of the […]

Using Salesforce Marketing Cloud Datorama for Hospitality Industry

Introduction Datorama is a robust data analysis and reporting platform that can be incredibly useful for businesses in the hospitality industry. Whether you are a hotel chain, a restaurant, or any other hospitality business, Datorama can help you track and analyze data to make better decisions and improve your bottom line. This blog will explore […]