Improving your Business’ ROI with Salesforce Marketing Cloud Conversion Tracking
We have designed an extensive email marketing campaign with beautiful emails and a well-segmented audience base. But once that campaign has been deployed, how do you determine whether the campaign was successful or not? We need to know whether the email we sent out was received well by audiences and if they engaged with the […]
Optimizing Customer Experiences: How Salesforce Marketing Cloud Services Can Benefit the Hospitality Industry
The hospitality industry is highly competitive and requires constant efforts to maintain a steady flow of customers. In recent years, Salesforce and other channel management services have become increasingly crucial for the industry. Salesforce Marketing Cloud not only makes customer management easier, but all the marketing requirements can also be taken care of on one […]
Build a cross-cloud Custom Preference Center in Salesforce Marketing Cloud (with attached package)
Introduction Each email is designed with a few staple elements, no matter the platform they are being designed on or the person they are being designed by. These elements are the header, the body, and the footer. The footer is an interesting part of the email because it contains a lot of information about […]
Passing the SFMC Email Specialist Certification
Salesforce Marketing Cloud is used by most of the biggest corporations in the world.This software is not only efficient, it is also multi-purpose and user-friendly. Most of the marketers, consultants and developers working on Salesforce Marketing Cloud prefer to undergo the official certification exams conducted by Salesforce to keep up with the current developments and […]
