Exploring Web Campaigns in Salesforce Marketing Cloud Personalization (SMCP)
Introduction to SMCP Salesforce Marketing Cloud Personalization (SMCP) serves as a dynamic real-time personalization engine. Integrated seamlessly with websites and mobile applications, it meticulously tracks visitor interactions with digital content. Each click, view, or engagement with articles and products contributes vital data to SMCP, facilitating the creation of comprehensive customer profiles for every visitor, be […]
7 Essential Salesforce Marketing Cloud Best Practices for Non-Profit Organizations
We all know that an organization that works with the motive to render services to society and not for profit-making is a Not for Profit Organisation. It is also known as a Non-Trading Organisation. NPO is a separate legal entity and not owned by any individual or enterprise. Salesforce Marketing Cloud is a powerful platform […]
Maximizing Lead Generation, Nurturing, and Campaign Performance with Salesforce Marketing Cloud Landing Pages and Automation
Introduction Lead generation and nurturing are crucial aspects of marketing in today’s digital world. Salesforce Marketing Cloud is a powerful tool that helps businesses create and maintain relationships with potential customers. One of the tools that it offers is Landing Pages, which act as gateways to capture valuable leads. In this article, we will explore […]
A Health Check for Your Salesforce Marketing Cloud Implementation: Common Mistakes to Avoid for Non-Profit Organizations
Introduction More and more not-for-profit organizations have been using Salesforce Marketing Cloud recently- it’s not only a state-of-the-art marketing automation platform, but when set up mindfully, it can really help improve supporter engagement, and awareness and overall increase the impact of marketing campaigns. Even though there is a significant non-profit discount – Marketing Cloud is […]
Common Challenges Non-Profit Organizations face in Salesforce Marketing Cloud Implementations and How to Overcome Them
Introduction We know that non-profit orgs are more or less the last hope for humanity – they are the last line of defense preventing the world from descending into chaos. Maybe this is overstating things a little, but most non-profits are at least trying to make the world a better place. That being said, it’s […]
Exploring Salesforce Marketing Cloud CloudPages
Introduction Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables companies to create and deliver personalized customer journeys across multiple channels. One of Marketing Cloud’s key features is Cloud Pages, a powerful tool that allows companies to create custom landing pages and microsites that can be used to promote products, capture leads, and […]
Enhance Subscriber Engagement with Interactive Email Form Blocks
Introduction: Effective communication is essential for businesses to engage their audience in the digital age. Email marketing is still a useful technique for contacting potential clients and maintaining relationships with current ones. Traditional static emails, on the other hand, may come off as impersonal and fail to engage users. Interactive email form blocks come into […]
How can Hospitality Industry Marketers Choose Between Marketing Cloud, Marketo, Eloqua, and Pardot
Every industry needs marketing to push its goals to greater heights in this age of technology. But, deciding which marketing tool to opt for is more than a necessity. Salesforce Marketing Cloud, Adobe Marketo, Oracle Eloqua and Salesforce Pardot are four popular marketing automation platforms that can help hospitality businesses create personalized marketing campaigns, improve […]
Understanding Conversion Tracking in Salesforce Marketing Cloud for a Non-Profit with a Case Study
The concept of conversion tracking enables measurement of the frequency of achievement of marketing objectives using specific metrics. Simple activities like purchasing something, downloading a white paper, or even seeing an important webpage can all be counted as conversions when evaluating the performance of campaigns Track click-through data at a deeper level with Conversions Tracking, […]
5 Tips Every Salesforce Marketing Cloud Admin Needs in 2023
As a Salesforce Marketing Cloud Administrator, your role is critical in ensuring the success of your organization’s marketing initiatives. In 2023, there are many exciting new features and updates that a Salesforce Marketing Cloud Admin leverage to improve the effectiveness of marketing campaigns being run in the org. To help you stay ahead of the […]
