Strategic foundations for marketing success, guiding market domination.
Our approach
With Genetrix Marketing Cloud Accelerators, seamlessly integrate with Salesforce to enhance customer engagement, streamline campaign management, and gain insightful analytics. Enjoy features like data synchronization, custom profile management, and industry-specific email templates, empowering your business with precision and agility.
In marketing, data is king. Our Data Model plug-in designs industry-specific models, eliminating the need for a long-term architect. It includes automation, data extensions, attributes, filtered audiences, and data relationships.
Tailoring communications to subscriber preferences ensures engagement. Our Subscription Center Plug-in gathers this information efficiently, managing subscriptions, synchronizing data between SFSC and SFMC, and offering a “Snooze Communication” feature to reduce unsubscribes.
Managing subscribers is time-consuming. The Contact Care Plug-in helps marketers by handling duplicate record deletion, lead conversion deletion, dead/bounce subscriber management, unengaged contacts, and alerts when contact limits are reached in SFMC.
Engage subscribers with our plug-in. Gather preferences and consent, manage subscriptions, and sync profiles in SFSC and SFMC. Includes “Snooze Communication” to reduce unsubscribes.
Marketers need to analyze campaigns post-deployment. The Genetrix Report Plug-in simplifies this by providing comprehensive insights, merging lead and account data, including SMS and journey information, and offering a dynamic CloudPage Dashboard.
Scoring subscribers aids marketers in gauging engagement for future campaigns. The Genetrix Subscriber Scoring Plug-in calculates engagement based on opens and clicks, featuring a Subscriber Dashboard in the SFMC CloudPage for easy access.
Subscriber key migration is essential for updating or unifying keys in SFMC, especially for record duplication or unique identifiers. Our solution automates key migration, creates historical reports for deleted records, and allows list imports without a Salesforce ID.
IP/Domain warmup improves reputation and can take 15-30 days. The IP Warmup Plug-in assists marketers by creating warmup audiences based on historical engagement, setting up journeys for deployment, and offering optional post-warmup reporting.
Effortlessly turn your email concepts into reality with our service. We create responsive, visually appealing templates for various industries, ensuring they look great and function perfectly across all devices, enhancing subscriber engagement.
In marketing, data is king. Our Data Model plug-in designs industry-specific models, eliminating the need for a long-term architect. It includes automation, data extensions, attributes, filtered audiences, and data relationships.
Tailoring communications to subscriber preferences ensures engagement. Our Subscription Center Plug-in gathers this information efficiently, managing subscriptions, synchronizing data between SFSC and SFMC, and offering a “Snooze Communication” feature to reduce unsubscribes.
Managing subscribers is time-consuming. The Contact Care Plug-in helps marketers by handling duplicate record deletion, lead conversion deletion, dead/bounce subscriber management, unengaged contacts, and alerts when contact limits are reached in SFMC.
Engage subscribers with our plug-in. Gather preferences and consent, manage subscriptions, and sync profiles in SFSC and SFMC. Includes “Snooze Communication” to reduce unsubscribes.
Marketers need to analyze campaigns post-deployment. The Genetrix Report Plug-in simplifies this by providing comprehensive insights, merging lead and account data, including SMS and journey information, and offering a dynamic CloudPage Dashboard.
Scoring subscribers aids marketers in gauging engagement for future campaigns. The Genetrix Subscriber Scoring Plug-in calculates engagement based on opens and clicks, featuring a Subscriber Dashboard in the SFMC CloudPage for easy access.
Subscriber key migration is essential for updating or unifying keys in SFMC, especially for record duplication or unique identifiers. Our solution automates key migration, creates historical reports for deleted records, and allows list imports without a Salesforce ID.
IP/Domain warmup improves reputation and can take 15-30 days. The IP Warmup Plug-in assists marketers by creating warmup audiences based on historical engagement, setting up journeys for deployment, and offering optional post-warmup reporting
Effortlessly turn your email concepts into reality with our service. We create responsive, visually appealing templates for various industries, ensuring they look great and function perfectly across all devices, enhancing subscriber engagement.
Marketing Automation
Platforms Supported
Trusted by
Susie Murphy
CEO, Wildlife Direct
Benefits
of the Health Check
A detailed report of your org (both Sales Cloud and SFMC)
Optimization suggestions for automations (both Sales Cloud and SFMC)
Advice on improving your customer journeys
Ideas for enhancing your data model in Sales Cloud and SFMC
Recommendations on best practices aligned with your marketing goals
Related services
Industries we serve
Our campaign management services cover end-to-end execution, including campaign planning, creative development, segmentation, automation setup, A/B testing, deployment across channels, performance monitoring, and optimization. We specialize in Salesforce Marketing Cloud for seamless cross-channel experiences.
We begin with in-depth analysis of market trends, audience behavior, and competitive landscape. Using these insights, we build data-driven strategies tailored to your objectives, ensuring that each campaign is personalized, relevant, and aligned with your brand’s goals.
We execute campaigns across multiple digital channels including Email, SMS, Push Notifications, Social Media, and Web Personalization. Using tools like Salesforce Marketing Cloud, we ensure a consistent and connected customer journey across all touchpoints.
We begin every project with a strategic planning phase where we collaborate closely with your team to understand your long-term goals and objectives. This collaborative approach allows us to develop a strategic We set clear KPIs and use advanced analytics tools to monitor engagement, conversions, open/click rates, and ROI in real-time. Campaign dashboards and detailed reports provide actionable insights for continuous improvement.roadmap that aligns our development efforts with your business aspirations
Post-launch, we offer continuous performance monitoring, real-time troubleshooting, optimization recommendations, A/B testing support, and strategic adjustments to enhance results. Our team stays engaged throughout the campaign lifecycle.
We set measurable goals upfront and align all campaign elements—content, targeting, timing, and automation—with those objectives. Regular reviews, testing, and data-driven adjustments help us maximize performance and ensure campaign success.
Yes, we’ve successfully managed high-performing campaigns for clients across industries including retail, healthcare, education, and nonprofits. From boosting engagement by 60% to improving conversion rates by 35%, we have case studies available upon request.
We primarily use Salesforce Marketing Cloud, along with complementary tools like Google Analytics, Tableau, Datorama, Social Studio, and our proprietary solutions like JourneyVoice for voice automation and engagement tracking.
India
Eleven West, Baner, Pune,
Maharashtra 412101
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