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Data Cloud for 

Marketing

(Customer Data Platform)

Trusted & Certified by

Our approach

Unlock deeper insights and maximize the effectiveness of your marketing campaigns with Data Cloud for Marketing.
Target your audience with pinpoint accuracy and deliver highly personalized experiences across every channel, ensuring your campaigns drive meaningful results.

Why Use Data cloud for

Marketing ?

Build Customer Profiles​

  • Prepare data for use in journeys in Marketing Cloud.
  • Unify data from third-party partners using two-way data access.
  • Ingest data using inbuilt native Salesforce connectors from Sales Cloud, Marketing Cloud, Service Cloud, and Commerce Cloud.

Access Real-Time Data for Audience Building​

  • Create targeted audiences using generative AI and no code.
  • Leverage relevant data in Marketing Cloud AI for journeys.
  • Use Calculated Insights and build informative dashboards to evaluate segment performance.

Personalize Every Customer Touchpoint

  • Include Data Cloud audiences directly in journeys.
  • Reach your advertising audience through integrations with Google, Meta, Amazon, and LinkedIn.
  • Evaluate using AI-powered recommendations from all platforms in Salesforce.

Our experts can help you

  • Deliver impactful campaigns by unifying data across the entire organization in Data Cloud.
  • Gain insights into customer data and increase their lifetime by segmenting them based on their behavior.
  • Connect your Sales Cloud to third-party systems like MuleSoft and Amazon S3.

Why Use

Marketing Cloud Personalization

(Interaction Studio)?

Your

unfair

advantage

Flexibility Without Commitment

Enjoy the freedom to scale your marketing initiatives without being tied down by lengthy contracts.

14-Day Risk-Free Evaluation

Experience the power/credibility of Genetrix firsthand with our risk-free evaluation period – satisfaction guaranteed!

Efficiency on Demand

Our agile approach ensures swift and efficient delivery of results, precisely when you need them.

Micro-task Management

From minor tweaks to major overhauls, we handle every task with meticulous attention to detail, ensuring nothing falls through the cracks.

Seamless Collaboration

Experience seamless collaboration with our team of dedicated professionals, working tirelessly to bring your vision to life. 

Industry Expertise

Leverage our deep understanding of your industry to gain a competitive advantage and achieve superior results. 

Micro-task Management

From minor tweaks to major overhauls, we handle every task with meticulous attention to detail, ensuring nothing falls through the cracks.

Seamless Collaboration

Experience seamless collaboration with our team of dedicated professionals, working tirelessly to bring your vision to life. 

Industry Expertise

Leverage our deep understanding of your industry to gain a competitive advantage and achieve superior results. 

Your

unfair

advantage

Insightful

case studies

Blogs for the

Business-Savvy!​

Our customer

stories

Our work

50+

Projects

30+

Trainings

4.99

CSAT

30+

Certifications

Let’s Connect

A 30 min no cost strategy session
with cloud support expert

Use cases by Industry

Meet our experts

Aman Gupta

Aman specializes in Customer Data Platform, utilizing its capabilities to unify and activate customer data across multiple touchpoints.  His expertise includes data ingestion, harmonization, and activation, enabling brands to deliver hyper-personalized experiences at scale.

Himanshu Dixit

Himanshu Dixit, Salesforce Marketing Cloud Consultant at Genetrix, is CDP and Personalization Studio certified, specializing in customer data unification and personalized marketing strategies. He excels in audience segmentation, identity resolution, and real-time engagement to drive impactful marketing campaigns.

Genetrix has scored the Salesforce Marketing Tools based on cost, scalability, adaptability and integration for our clients.

Let’s Connect

A 30 min no cost strategy session
with cloud support expert

FAQ

Salesforce Data Cloud provides a single, comprehensive view of your customer by integrating data from multiple sources—CRM systems, marketing platforms, and third-party applications. This unified data enables businesses to gain deeper insights into customer behavior, preferences, and interactions, driving more effective decision-making.

Salesforce Data Cloud ensures that your data is always up to date by offering real-time synchronization across systems. This means you can instantly access and analyze customer data to make proactive, data-driven decisions without delays, fostering agility across your organization.

Absolutely! Salesforce Data Cloud is designed to integrate seamlessly with other Salesforce products, including Sales Cloud, Marketing Cloud, Service Cloud, and more. This integration ensures your data flows freely across platforms, providing a consistent and complete view of customer interactions at every touchpoint.

We prioritize data security and compliance by implementing Salesforce’s robust security features, including encryption, role-based access controls, and GDPR-compliant processes. Our team ensures that your data is protected and handled in accordance with industry regulations to meet your business and legal requirements.

Yes, Salesforce Data Cloud harnesses the power of AI and machine learning to provide predictive insights into customer behavior and trends. These insights help you anticipate customer needs, improve forecasting, and create more personalized, data-driven marketing strategies.

Salesforce Data Cloud includes built-in tools for data governance, ensuring that your data is accurate, clean, and properly categorized. By applying automated data quality checks and governance rules, we help maintain the integrity of your customer data across all systems and applications.

Salesforce Data Cloud is scalable to meet the needs of businesses of all sizes. Whether you’re a small business looking to consolidate data or a large enterprise aiming for complex, cross-channel insights, Salesforce Data Cloud adapts to your business needs and helps you leverage data to drive growth and customer success.

Salesforce Data Cloud allows for dynamic segmentation of your customer base using attributes such as behavior, preferences, and lifecycle stage. This enables highly personalized and targeted marketing campaigns, helping you deliver relevant content to the right audience at the right time.