Our approach
Incorporate Marketing Cloud Personalization into your marketing strategy to tailor your campaigns according to the individual preferences and behaviors of your customers. Marketing Cloud Personalization can help you create personalized experiences across various channels, enhancing customer engagement and driving better results.
• Integrate real-time data from various sources such as CRM systems, e-commerce platforms, or third-party data providers to enrich audience profiles.
• Trigger segmentation rules and audience updates in real-time for immediate response and personalized messaging at critical moments.
• Design and implement advanced audience segmentation strategies.
• Execute personalized marketing campaigns across multiple channels including email, mobile, social media, and web.
• Monitor real-time campaign performance and identify areas to increase ROI.
• Implement personalized content blocks, dynamic content rules, and email, mobile, and web templates.
• Personalize various aspects of your website based on user behavior, affinities, or other criteria.
• Deliver personalized experiences in real-time, dynamically adapting website content as customers navigate through different pages or sections.
• Integrate web campaign data with other marketing channels, such as email, mobile, and social media, to provide a cohesive brand experience.
• Implement dynamic content blocks within emails to showcase relevant products, offers, or recommendations based on individual preferences.
• Personalize mobile app experiences by leveraging data to tailor in-app content,
• Monitor social media channels for conversations and mentions related to your brand for proactive engagement and response. recommendations, and messaging.
Use cases by Industry
Meet our experts
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“Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s.”
Genetrix has scored the Salesforce Marketing Tools based on cost, scalability, adaptability and integration for our clients.
“We at Tridish partnered with a lot of teams at Gentrix to stand up salesforce marketing for our business. We can organize and automate our campaigns around a lot of different use cases. The team was a breeze to work with and brought expertise from both sales and services labs, as well as marketing labs. Shout out to Shilpa and Douglas for all their hard work in dealing with us.”
Amanda Wong
Product Lead at Tredish
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“I am the VP of CRM Solutions, and I’m here to give a testimonial for Genetrix. We selected them on a reference, and then when we talked to them, it was just really good communication vibes with them, just like to just like people that you’re talking to, and then just really knowledgeable.”
Jonathan Reynolds
VP of CRM Solutions
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“We found that the Genetrix Technology team was supportive, and they motivated us to accomplish our goals and stay on track. They were efficient and effective in meetings. They ensured that post go-live, we had all the tools and documents needed. Their communication was unambiguous and concise. It was a pleasant experience working with them”
Paula Kahumbu
CEO, Wildlife Direct
“The Genetrix team has been very supportive in helping us achieve our vision. We have formed a long term partnership for Salesforce and Marketing Cloud support.”
Imaad Khan
Director – Global Transaction Banking, Mashreq Bank
It’s the process of dividing your audience into highly specific groups based on real-time behavioral, demographic, and transactional data to deliver more relevant marketing.
Real-time data from CRM, e-commerce platforms, and third-party tools ensures your segmentation and messaging adapt instantly to customer actions, improving relevance and timing.
Yes. With Salesforce Marketing Cloud, you can deliver personalized experiences through email, mobile, web, and social channels using dynamic content and rules-based templates.
We integrate CRM systems, purchase history, browsing data, mobile activity, and third-party sources to create a unified and enriched customer profile.
We integrate CRM systems, purchase history, browsing data, mobile activity, and third-party sources to create a unified and enriched customer profile.
By targeting the right message to the right audience at the right time, segmentation reduces waste, improves conversion rates, and maximizes return on investment.
Yes. Our experts help design, implement, and refine segmentation strategies tailored to your goals and marketing ecosystem.
We use real-time performance dashboards and KPIs within Marketing Cloud to track campaign effectiveness and continuously optimize strategies.
India
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Maharashtra 412101
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