- Personalize itineraries, bundle offers, and upsells.
- Send booking confirmations and reminders; enhance guest satisfaction with surveys and loyalty programs.
- Promote with flash sales and tailored destination recommendations.
Our approach
Incorporate Marketing Cloud Personalization into your marketing strategy to tailor your campaigns according to the individual preferences and behaviors of your customers. Marketing Cloud Personalization can help you create personalized experiences across various channels, enhancing customer engagement and driving better results.
Use cases by Industry
Meet our experts
Dhavan Singhal is the Technical Project Manager and 3x certified Salesforce Marketing Cloud Developer at Generix. He is an accomplished software engineer with multiple years of experience in coding with HTML, CSS, Javascript, ReactJs, WordPress, PHP Core, codeigniter , MERN, Python, MySQL, Flutter and Kotlin to name a few. In addition to being a talented developer, Dhavan also brings to table his vast experience in multiple clouds in the Salesforce ecosystem from Salesforce CRM, Salesforce Marketing Cloud to Health Cloud and CDP. He is able to bridge the gap between technical intricacies and managerial responsibilities, ensuring seamless coordination and efficient project execution. Dhavan also takes immense interest in guiding his peers when needed and revels in providing creative solutions to challenging situations to his clients.
Apart from being technological savant, Dhavan enjoys poetry and playing the piano when not working on Salesforce or developing a new app.
Kriti Gupta is the Functional Lead and 3x certified Salesforce Marketing Cloud Consultant at Genetrix. With a background in Salesforce, Kriti brings her expertise to marketing campaigns and implementations. She has worked with clients from different industry verticals ranging from banking to non-profit. Apart from working on Salesforce CRM, Pardot as well as Marketing Cloud implementations, she enjoys coming up simple yet elegant solutions for challenges. Kriti elaborates that working with Genetrix has opened new areas of interest for her while giving a new direction to her career.
Apart from working on Salesforce, Kriti also manages content for Genetrix website and some of her blogs have been well-published. In her personal time, she enjoys reading novels, swimming and traveling to new places.
Genetrix has scored the Salesforce Marketing Cloud Personalization tool as a top choice for our clients—based on cost, scalability, adaptability, and integration.
“We at Tridish partnered with a lot of teams at Gentrix to stand up salesforce marketing for our business. We can organize and automate our campaigns around a lot of different use cases. The team was a breeze to work with and brought expertise from both sales and services labs, as well as marketing labs. Shout out to Shilpa and Douglas for all their hard work in dealing with us.”
Amanda Wong
Product Lead at Tredish
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“I am the VP of CRM Solutions, and I’m here to give a testimonial for Genetrix. We selected them on a reference, and then when we talked to them, it was just really good communication vibes with them, just like to just like people that you’re talking to, and then just really knowledgeable.”
Jonathan Reynolds
VP of CRM Solutions
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“We found that the Genetrix Technology team was supportive, and they motivated us to accomplish our goals and stay on track. They were efficient and effective in meetings. They ensured that post go-live, we had all the tools and documents needed. Their communication was unambiguous and concise. It was a pleasant experience working with them”
Paula Kahumbu
CEO, Wildlife Direct
“The Genetrix team has been very supportive in helping us achieve our vision. We have formed a long term partnership for Salesforce and Marketing Cloud support.”
Imaad Khan
Director – Global Transaction Banking, Mashreq Bank
Salesforce Marketing Cloud Personalization (formerly known as Interaction Studio) is a real-time personalization and interaction management solution. It allows businesses to deliver highly relevant, 1:1 experiences across web, mobile, email, and other digital channels based on customer behavior, preferences, and intent.
It captures real-time behavioral data and uses AI to personalize each customer’s journey. This helps increase engagement by delivering the right message, offer, or content at the right moment—making each interaction feel more relevant and meaningful.
Key features include real-time interaction tracking, dynamic content personalization, cross-channel orchestration, AI-powered decisioning, audience segmentation, A/B testing, and robust reporting dashboards.
We work closely with your internal teams to understand your customer lifecycle and marketing roadmap. Our strategic planning process includes future-proofing the platform with extensible personalization capabilities that adapt as your audience and goals evolve.
We specialize in developing personalized web and mobile experiences, location-aware messaging, interaction studio customizations, and integrated data-driven campaigns—engineered to drive deeper customer connections and business growth.
We follow a strategic, data-driven approach that includes continuous testing, feedback loops, and performance analysis. This allows us to fine-tune the personalization platform over time to keep pace with your changing priorities and market dynamics.
Our team offers solutions like triggered content experiences, personalized email journeys, intelligent segmentation models, and real-time content APIs—all crafted to deliver contextual, timely, and personalized interactions throughout the customer journey.
We implement robust analytics and reporting mechanisms to track performance across key metrics like engagement rate, conversion rate, time on site, and customer retention. By continuously analyzing these insights, we identify optimization opportunities and refine personalization strategies to ensure sustained business impact.
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