Our approach
Gain deep insights into your campaigns, customer behaviors, and marketing performance using advanced analytics and AI tools with Marketing Cloud Intelligence. Leverage predictive modeling to make data-driven decisions, optimize campaign strategies, and enhance customer experiences.
“We at Tridish partnered with a lot of teams at Gentrix to stand up salesforce marketing for our business. We can organize and automate our campaigns around a lot of different use cases. The team was a breeze to work with and brought expertise from both sales and services labs, as well as marketing labs. Shout out to Shilpa and Douglas for all their hard work in dealing with us.”
Amanda Wong
Product Lead at Tredish
Click this:
“I am the VP of CRM Solutions, and I’m here to give a testimonial for Genetrix. We selected them on a reference, and then when we talked to them, it was just really good communication vibes with them, just like to just like people that you’re talking to, and then just really knowledgeable.”
Jonathan Reynolds
VP of CRM Solutions
Click here:
“We found that the Genetrix Technology team was supportive, and they motivated us to accomplish our goals and stay on track. They were efficient and effective in meetings. They ensured that post go-live, we had all the tools and documents needed. Their communication was unambiguous and concise. It was a pleasant experience working with them”
Paula Kahumbu
CEO, Wildlife Direct
“The Genetrix team has been very supportive in helping us achieve our vision. We have formed a long term partnership for Salesforce and Marketing Cloud support.”
Imaad Khan
Director – Global Transaction Banking, Mashreq Bank
Use cases by Industry
Meet our experts
Aman Batra is the Director at Genetrix and Marketing Cloud Architect and Salesforce Marketing Champion. With an extensive experience in marketing strategy, Salesforce expertise, and a passion for innovation, Aman is driving Genetrix to empower businesses in optimizing their marketing efforts and achieving remarkable results. With a passion for pushing boundaries and leveraging cutting-edge technologies, he empowers our team to deliver unparalleled results and drive business growth.
Outside of work, Aman is a comic, hiker, and swimmer. He enjoys reading suspense thrillers and exploring new and solitary pursuits.
Aman’s dedication to excellence, combined with a keen eye for detail, has made him an invaluable asset to Genetrix and our clients’ success.
Surbhi Jain is an Associate Consultant at Genetrix. She is responsible for assisting in the implementation and configuration of Marketing Cloud solutions for clients. Surbhi holds expertise in setting up email templates, data extensions, subscriber lists, automation workflows, and tracking mechanisms in Marketing Cloud orgs. Apart from being a technical expert, Surbhi collaborates with clients to understand their requirements and design solutions that align with their marketing goals.
When not working on her marketing goals, Surbhi enjoys cooking and traveling.
Genetrix has scored the Salesforce Marketing Tools based on cost, scalability, adaptability and integration for our clients.
We help brands turn raw marketing data into actionable insights using Salesforce Marketing Cloud Intelligence (formerly Datorama). We unify data across platforms, visualize KPIs, and build intelligent dashboards that empower you to make fast, data-driven decisions.
We connect a wide range of data sources— CRMs, ad platforms, social media, email tools, eCommerce systems, and more. Whether structured or unstructured, we ensure your data is centralized, cleaned, and ready for real-time analysis.
Our team applies data normalization techniques, rule-based mapping, and quality checks to ensure consistency across all reporting dimensions. This guarantees your metrics are reliable, comparable, and always up to date.
Absolutely. We design and build custom dashboards in SFMC Intelligence based on your business goals—be it campaign performance, ROI tracking, customer journeys, or cross-channel insights. Each dashboard is intuitive, visually appealing, and easy to act on.
By connecting spend and performance data across all marketing channels, Intelligence helps you attribute revenue to the right campaigns, optimize budget allocation, and calculate return on investment with confidence.
We continuously monitor campaign data and uncover insights like top-performing segments, best-performing creatives, and optimal channels. These insights fuel real-time adjustments, helping improve campaign efficiency and impact.
We integrate predictive analytics and AI models that forecast trends, customer behaviors, and future outcomes. This enables proactive decision-making and helps businesses stay ahead of the curve.
Yes! We tailor our Intelligence solutions for businesses of all sizes. Whether you’re starting with basic dashboards or scaling up to multi-source data modeling, we ensure you get the insights you need—without complexity.
India
Eleven West, Baner, Pune,
Maharashtra 412101
We got something for everyone
I’m a
